Since I released The New Profit Rules I’ve been getting more compliments, accolades and appreciative comments than I ever imagined. And while I can’t deny that I like it when people tell me how smart I am, what you should know is…
The New Profit Rules isn’t about me – it’s about Read More »
“Our product has uses in almost every business from mom and pop stores to large telecommunications companies. When I wake up each morning I don’t know where to start, who to call. What can I do to bring in more business?”
– Tom from Portland OR
What’s the biggest problem that most small business owners struggle with every day? Read More »
In January, I received several calls from business owners who were just short of a nervous breakdown. What has shaken them up so much?
Well for one thing, they’ve been suckered into investing tons of money into advertising that produced virtually zero return on dollars invested! What’s more, their sales teams are working their fingers to the bone and keep coming back empty-handed. Read More »
I just previewed Charlie Cook’s latest free report, ‘The New Profit Rules’ and I’d like to suggest another rule.
READ THIS BOOK as soon as you can get your hands on it.
‘The New Profit Rules’ is what marketing is all about NOW. And it’s free! Read More »
I hate it when my I come home and my wife has bad news for me about our home. The house we own is great in most ways but somehow every few years the roof starts leaking and the water finds its way in through one of the ceiling fixtures in our upstairs hall or laundry room.
And while I wish these leaks would fix themselves, I know that the longer I wait to take care of them the more damage to the ceiling, walls and floors I’ll end up dealing with. Read More »
I’m always amazed at how many smart people try a marketing strategy and then quit before they can reap the benefits. Imagine you’d make a commitment to get fit, lose a few extra pounds and build up your strength so you could run five miles a day.
If you tried it for two days and discovered that you hadn’t lost any weight and didn’t feel any fitter – would you quit?
Of course not. You’d stick with it for months if not years, using the same strategy, eat less, exercise a bit more each week, until you’d reached your goals. Read More »
Tired of all the bad news about this economy?
Here is a bit of good news – I’ve spent the last six months documenting the 8 simple rules you can and must use to survive and profit in this lousy economy. I urge you to do whatever you can to get your hands on them. Read More »
When I teach introductory advertising classes, students want to jump to the tactics right away…they take the class thinking they’ll be doing TV ads for Nike the first week, and are ready to go! When I explain that marketing is a process, some of them get it and some of then don’t (the don’ts generally don’t become advertising majors!).
Part of learning this process is understanding the difference between a strategy and a tactic, and many students struggle with this. Read More »
You’ve probably read about information overload…how we all have too many emails/blogs/status updates/newsletters/RSS feeds to read on a regular basis and that just the mere thought of all this information makes some people feel overwhelmed/cranky/like unplugging their computers permanently.
The term is bandied around a lot these days but it is actually a scientific concept that researchers were studying a long time before the Internet exacerbated the problem.
From a marketing perspective, some of the original research into information overload focused on how much information an individual could handle in order to make a good decision.
The research from the pre-Internet days found that in some cases, Read More »
Want more prospects hungry to buy? Find out what the noble Turkey knows about marketing and how he (or is it she) knows that get’s a whole country salivating to sit down for dinner.
Discover what Turkeys know about marketing >> (Read More)
