Why Blog

by Charlie Cook

Why should you take a few minutes a day to write a blog and will it help you market your business?

Take a look at your marketing materials. Do they grab your prospects’ attention and make then laugh or cry?

On the scale of dry and boring versus engaging and entertaining an insurance application form would be on the dry and boring side and what one of your impassioned colleagues shouts when he is throwing his coffee cup across the room is on the engaging and entertaining end of the spectrum.

The norm around marketing is that it’s supposed to be dry and “professional.” The result is that most small business marketing is boring as dirt. With blog marketing, the norm is still being defined. It’s acceptable to include opinions, rants, ideas, commentary and personal stories.

The result, many blogs are attention grabbers, interesting and fun to read.

Blogs provide an accepted vehicle for you to make your marketing more personal, more direct and let people see your ideas and personality. Of course you might want to keep your wildest ideas and thoughts to yourself.

Why is this type of communication good for business?

Blog marketing gives people and companies a chance to break out of an out-moded boring model of marketing and market and be more engaging, conversational and personal.

Whether you sell to small or large companies, the end buyer is just another person, someone like you. When they get to know you as a person, a person full of ideas, expertise and passion, they’ll be more likely to relate to you and to want to do business with you.

And then there is the added plus, that blogs are easy to use and you can publish your ideas instantly without having to build or load a new page to your web site.

Want more prospects and clients to know you, trust you, understand how you can help and keep you front of mind?

Start blogging!

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