Charlie Cook's MArketing for Success Insider's Club

Success Tips

Same Clients, More Profits – Here’s How…

By Charlie Cook   |   August 28, 2012

Eric, a friend of mine, grew up on an island off the coast of Maine.

His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people… Read More »

7 Qualities of Highly Successful Business Owners

By Charlie Cook   |   August 9, 2012

What’s the difference between you and the uber successful?

Here in Greenwich Connecticut, we have more than our share of the super rich. People who make literally billions a year, live in 10,000 square foot homes, have Monets and Picassos in their living room or can afford to drop 4-5 million on a new boat, spare house to renovate, or whatever… Read More »

What’s the secret to success? Really?

By Charlie Cook   |   July 20, 2012

Is making money important to you? Is that the true indicator of success and happiness for you?


Ultimately, it’s not about how much you make but how much… Read More »

What Can You Learn From The Voice, American Idol and So You Think You Can Dance About Your Marketing?

By Charlie Cook   |   July 13, 2012

Thursday night we drove into New York City to see one of our favorite singers of all time, Bonnie Raitt.

I’m a fan of the blues and have been listening to Bonnie Raitt ever since she started her career back in the ‘70s when I was in college.
And her performance, was… Read More »

Which Type Of Person Are You?

By Charlie Cook   |   July 10, 2012

There are some things I like to do think about doing, some things I like to do and some things I like to delegate to someone else to do.

I like to dream about becoming a surfer and like watching surfing movies, but given I’m not that interested in swimming, it’s probably not going to happen. Read More »

The 5 Essential Steps to Growing Your Business

By Charlie Cook   |   May 29, 2012

Ever pull on a pair of pants, or a jacket that’s been hanging in your closet and put your hand in your pocket and discover some loose change or even a $10 bill?

Or find out that your great Aunt Bertha left you $45,000 in her will?

Read More »

Which Books I’m Using To Train My New Copywriter

By Charlie Cook   |   May 7, 2012

It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.

It’s the lack of compelling copy – words worth reading.
Read More »

What’s The One Thing That’s Holding Your Business Back?

By Charlie Cook   |   May 1, 2012

Did you read the book, “Bringing Down The House”?

It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling.

But what he did do, was apply the same type of thinking he learned at MIT, on how to engineer systems, to… Read More »

The Single Biggest Marketing Mistake

By Charlie Cook   |   April 24, 2012

It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer.

Despite thinking of myself as an expert at everything to do with boats, it was my first time paddling whitewater so I had to resort to… Read More »

The Most Overlooked Secret To Sales – Revealed

By Lee Smith   |   March 14, 2012

I hear it all the time from business owners I work with. They tell me they tried direct mail, or asking for referrals, or promotions – and they worked but then for whatever reason they didn’t try again.

Do you know the real “secret” to sales success?

Read More »