Eric, a friend of mine, grew up on an island off the coast of Maine.
His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people…
The summer folks loved clambakes and Eric was regularly hired to help out, and clean up the mess afterward, throwing out the clam shells, corn cobs, lobster shells and such. Then one day he saw profits in the trash he was throwing out.
Eric started saving the empty lobster shells. He cleaned them out, glued them to a piece of driftwood, and added a bit of hanging moss as beards from the local spruce trees. And he took his “lobstermen” around to the local gift shops in Camden.
The tourists loved them, he made good money and sold every one he created. In fact, Eric made more from selling his “lobstermen” than he did from helping with clambakes and became a bonafied entrepreneur.
Most entrepreneurs and businesses are only tapping a 30-50% percentage of the money they could be making from their existing clients and their product line. While some opportunities are literally being thrown out, many are waiting as add on products, up-sells, cross-sells, joint-venture sales, etc.