eBusiness Marketing Programs?

“I am enrolled in the University of Phoenix, pursuing a Bachelor’s Degree in Business, with a focus on e-Business. I know of two large marketing associations, the American Marketing Association and the eMarketing Association. Are you a member of either of these? Would you recommend membership in either of these associations? And, do you know of any scholarship programs for marketing, emarketing, or e-Business students?” – Amanda Larson

A – In the small business arena I only know of a small handful of people who understand how to use the internet to attract clients and generate sales successfully. If I was fresh out of college and wanted to learn corporate eBusiness my plan would be to find a way to get hired by Amazon or EBay or even L.L. Bean. Amazon of course has been the trail blazer and much can be learned just by studying their web site.

Joining eMarketing Association and AMA are both good ideas, ways to find out what people are talking about and more importantly to build your network.- Charlie Cook