Charlie Cook's MArketing for Success Insider's Club

Archive for November, 2004

How Many Leads Should I Get A Day With My Web Site

By Charlie Cook   |   November 27, 2004

“Charlie – my web site gets over three thousand visitors a week, but only a couple contact me. Is this the best I can do?”

– Bill Morgan

A – If you write and structure your site correctly you should be able to do a lot better. Using the ideas mapped out in ‘Creating Web Sites that Sell’ I’ve shown clients how to prompt 10-40% of all site visitors to contact them. If you’re getting three thousand visitors each week, you should be able to get a between 300 to 1,200 per week to contact you.

– Charlie Cook


Why Don’t You Have An Affiliate Program?

By Charlie Cook   |   November 6, 2004

“I would like to be able to forward your e-zine, ideally with an affiliate link, to various business people that I come into contact with or alternatively recommend them to your site again using an affiliate link. I’m puzzled as to why you don’t have an affiliate program.”

– David Haines

A- You are welcome to sign up as an affiliate using this link.

I don’t actively promote the affiliate program and actually wish fewer people signed up for it. The reality is only a few affiliates do what it takes to make money from the program and I don’t want to lead on the average person who thinks they are going to instantly generate zillions from becoming an affiliate.

It is possible to generate steady income as an affiliate but you will need to do some work too. My successful affiliates:

• Frequently promote my Free Marketing Guide and my eManuals

in their newsletters.

• Send their ezines to a large subscriber base (20-200k).

• Send out endorsement style letters to their subscribers. These are

without doubt the most effective.

When you do two out of these three and you can make good money as an affiliate. Do all three and we’ll both be richer, not to mention that many more people will have access to the marketing tools they need to grow their businesses. – Charlie Cook