Where Should I Spend My Marketing Dollars?

“Where should I invest my marketing dollars to get the best return?” – Bill Nelson, Chicago

Most people worry about how much to spend on advertising, their web site, or mailings. If you really want to get the most from the money you spend on marketing, start with yourself. Invest in yourself and become a better marketer. Once you know how to market your business, how to get your prospects’ attention, position your firm as the experts and know how to convert prospects to clients you’ll be able to generate far more sales with less effort.

Invest in obtaining the knowledge you need to put your marketing in order so it does what you want it to do which is lead people to make a purchase and become loyal clients. To help you I’ve mapped out what you need to know in a series of marketing manuals, written for people responsible for marketing and attracting more clients. Learn more about the marketing tools you can use to attract all the business you can handle. – Charlie Cook