Why Isn’t My Web Site Marketing Working?

“I’ve had a web site up for years but I’m not getting any leads or sales from it. What am I missing? Can I really expect to earn a living from business generated by my site?” – Chris, Sales Consultant

Marketing online can be frustrating especially if you don’t know know what you need to do to make it work. The first step for most people is to redo their marketing message and the content on their site so it focuses on helping instead of selling. Your prospects want help, not to be sold.

The second essential part of making your site work is structuring it to prompt prospects to contact you. One you know how to do these two things than you’ll need to drive traffic to your site. With enough visitors, you’ll begin to see a flow of inquiries and business. I’ve detailed how to write and structure your site to attract all the clients you can handle in “Creating Web Sites that Sell“.

If you do the above will you instantly be generating millions of dollars from your site? That depends. One company I helped was attracting 6,000 visitors each day to their site. With a few changes to their site they increased lead generation by a huge amount and started closing many more high dollar sales within the first week.

If you’re a small business without a steady stream of traffic to your site it can take months or even a year to build up a steady stream of prospects and buisiness from your site. Of course the sooner you put your site in order, fix your marketing copy and the site structure the sooner you’ll be generating profits from your site. – Charlie Cook