This is one small business marketing question that always suprises me because I think the answer is so obvious but, well, obviously its not.
Imagine you lived in Houston and wanted to travel to New York. If you take the wrong road, one headed, let’s say, towards Las Vegas, you’re not going to make it to New York, no matter how hard you try.
If you’re on the wrong road with your marketing its not going to all of a sudden get you where you want to go. It’s just going to keep taking you further away from your destination, costing you in time and money.
Just like most men don’t like asking for directions when they are lost, most people resist getting advice from a marketing expert. They want to keep doing it on their own in hopes of a miracle. Are you waiting for a marketing miracle?
If you’re marketing isn’t getting where you want to go, wouldn’t you agree that the smartest thing to do is to stop what you are doing and get advice from someone knows the answers and who can point you in the right direction? Makes sense doesn’t it?
When you know how to market yourself and your business, you’ll actually spend the same or less time and money on marketing. The big difference is that you’ll see results from your efforts. Instead of generating one or two leads you’ll generate ten, twenty or a hundred and you’ll convert more of these into sales and cash you can put in the bank.
Want to spend less and make more? You can! Use this link to discover the secrets to small business marketing that attracts clients and helps you grow your business.
– Charlie Cook