The Business Marketing Blog -: 11/01/2005

How Do I Find Ezines That Want My Articles?

"I have bought a few of your books -- my stumbling block is that I work in a highly specialized industry -- pharmaceutical and healthcare marketing. I would like to create articles for e-zines..how do I find these highly specialized e-zines for the marketing managers and CEOs of these companies?"
Kelley

In 'Opening Doors with Your Articles' you'll find a list of over 40 web sites looking for content you can use to distribute your articles. You'll also learn how to ensure your articles get picked up, used and generate leads. Discover how get tons of free publicity for your business with this link >

You can also google: "articles health care" to build your own list of online and offline publications.
- Charlie Cook, The Small Business Marketing Guru

Will It Cost More To Attract A Flood of New Clients To My Business With My Marketing?

This is one small businesss marketing question that always suprises me because I think the answer is so obvious but, well, obviously its not.

Imagine you lived in Houston and wanted to travel to New York. If you take the wrong road, one headed, let's say, towards Las Vegas, you're not going to make it to New York, no matter how hard you try.

If you're on the wrong road with your marketing its not going to all of a sudden get you where you want to go. It's just going to keep taking you further away from your destination, costing you in time and money.

Just like most men don't like asking for directions when they are lost, most people resist getting advice from a marketing expert. They want to keep doing it on their own in hopes of a miracle. Are you waiting for a marketing miracle?

If you're marketing isn't getting where you want to go, wouldn't you agree that the smartest thing to do is to stop what you are doing and get advice from someone knows the answers and who can point you in the right direction? Makes sense doesn't it?

When you know how to market yourself and your business, you'll actually spend the same or less time and money on marketing. The big difference is that you'll see results from your efforts. Instead of generating one or two leads you'll generate ten, twenty or a hundred and you'll convert more of these into sales and cash you can put in the bank.

Want to spend less and make more? You can! Use this link to discover the secrets to small business marketing that attracts clients and helps you grow your business.
- Charlie Cook

Which Is More Important to Your Small Business: Marketing or Sales?

Which is more important, small business marketing or small business sales?
What percent of sales should marketing bring in?

The marketing department of course thinks they are the most important. Or talk to a sales person and they think marketing is a bunch of silliness and that the real work is closing the deal, or selling. Who is right?

To grow your business you need both marketing and of course sales.

Your small business marketing creates the context for sales. Marketing gets your prospect's attention, helps your prospect understand how your products and services can help them. The better your marketing, the easier it is to close the sale.

Imagine you were in sales and you had the choice between making cold calls all day long or making follow up calls to prospects who had already indicated an interest in your product and were ready to buy. Which would you want to do? Of course following up on hot leads is far preferable to making cold calls. You'd have a lot more success and sales.

No marketing and you'll have to work hard to close a few sales.

With effective marketing you'll generate a flood of leads and close a ton more sales.

So which is it, marketing or sales. To grow your small business you need both!
- Charlie Cook

Marketing Blog - Ideas That Work

How Do I Find Ezines That Want My Articles?

Will It Cost More To Attract A Flood of New Clients To My Business With My Marketing?

Which Is More Important to Your Small Business: Marketing or Sales?