I had to chuckle this weekend when I read the story in the New York Times titled, “What Women Want”. After years of trying to sell women’s underwear using seduction as the primary marketing tool, big businesses like Sare Lee Branded apparel which owns Playtex, Bali and Hanes has decided to change its marketing strategy.

These corporate giants are testing a new marketing technique. Instead of focusing on super models they’re taking a lesson from the small business marketing approach that smaller companies like Title Nine have been using for years.

Instead of trying to get women to buy underwear based on its seductive appeal, these companies are shfiting their focus to the tangible benefits of their products, comfort, breathablity, flattering fabrics, etc. Instead of selling based on getting women to buy into an unattainable super model image, these companies are starting to sell the products based on their actual benefits.

For years I’ve been helping businesses grow by getting them to stop copying the failed marketing strategies of big business and get them to focus instead on how they help their clients, an approach that has been proven to work over and over. Now even big business is catching on.

To get the details of this proven marketing strategy use this link >>

Best,

Charlie Cook
Helping you grow with marketing strategies that work