“Charlie: I am so lost I could damn well cry. This is the deal. I hired a person to put my web site up. We did that. Now what? She says add articles, which is more money.

I am really confused about what I need to do to market my web site. I asked about pay per click but she says no. I am just trying to drive traffic. She says organic traffic is better.

I say what?!

I need someone I can trust, this is very important for my family owned business. We are not rich. we are just a small company trying to get leads by internet marketing. Can you help me?”
Lucinda

Answer -
There are two primary ways to generate leads online with your web site marketing.

1. Build a content rich site the search engines will love and list at the top for your keywords. This is the ultimate way to generate lots of traffic, but takes lots of time and money.

2. Use pay-per-click advertising. This is the quickest way to get traffic to your site though you have to keep paying for it.

Of course neither are worth anything if the people who visit your site don’t contact you and buy from you. A well written and designed site should convert at least one out of ten visitors into a prospect. If it doesn’t it’s the site design and verbiage that’s the problem.

At this point I would say your web designer has done a nice job creating a professional looking site, but it’s not going to do what you want it to do and generate a flood of leads and business.

If you want to find out what to do take a look at ‘15 Second Marketing‘ at http://www.15secondmarketing.com

and ‘Creating Web Sites That Sell‘ at http://www.mfsstore.com/websales.html

- Charlie
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