The Business Marketing Blog -: 07/01/2006

When Hokey Marketing Works to Grow Your Business...

"Isn't the marketing copy too hokey? I can see that it might work for small businesses but will it work to attract and convince more sophisticated marketing managers?" - Mark

It's true you don't want your business marketing to be contrived or clearly not genuine. That will kill your chances of getting attention from any of your prospects.

What you do want to do is make a connection with your business prospects, get them thinking about the problems you solve and how much better off they'd be with the product or service your marketing.

One of the best ways to get your prospects' attention and their interest is to tell a story about your clients, what they wanted to achieve, what you did for them and the results. Make it personal and interesting. Hokey? Maybe but it beats the typical boring business marketing that doesn't get results.
- Charlie Cook
Small Business Marketing Guru Providing Results For Small and Large Companies

How to Market to Women - Suprise, It Turns Out Seduction Isn't...

I had to chuckle this weekend when I read the story in the New York Times titled, "What Women Want". After years of trying to sell women's underwear using seduction as the primary maketing tool, big businesses like Sare Lee Branded apparel which owns Playtex, Bali and Hanes has decided to change its marketing strategy.

These corporate giants are testing a new marketing technique. Instead of focusing on super models they're taking a lesson from the small business marketing approach that smaller companies like Title Nine have been using for years.

Instead of trying to get women to buy underwear based on its seductive appeal, these companies are shfiting their focus to the tangible benefits of their products, comfort, breathablity, flattering fabrics, etc. Instead of selling based on getting women to buy into an unattainable super model image, these companies are starting to sell the products based on their actual benefits.

For years I've been helping businesses grow by getting them to stop copying the failed marketing strategies of big business and get them to focus instead on how they help their clients, an approach that has been proven to work over and over. Now even big business is catching on.

To get the details of this proven marketing strategy use this link >>

Best,

Charlie Cook
Helping you grow with marketing strategies that work

How To Market A Different Kind Of Business?

"Mine's a very different business, I'm the executive director of the National Dance Institute. Will your ideas work for my non-profit organization?" Leslee

It's true your business is different, but here's what every business needs to improve their marketing.

1. To get your prospect's attention.

2. To get them to read your marketing materials including your web site.

3. To get them to respond by contacting you to learn more.

4. To send you money so you can continue to grow the business.

The better you can do steps 1-3, the more you'll be able to do #4.

Discover how to do this with your web site with this link >>

Best,

Charlie Cook
The Small and Not So Small Business Marketing Guru

Marketing Blog - Ideas That Work

When Hokey Marketing Works to Grow Your Business...

How to Market to Women - Suprise, It Turns Out Seduction Isn't...

How To Market A Different Kind Of Business?