The Business Marketing Blog -: 10/01/2006

Lost and Confused About Your Web Site Marketing...

"Charlie: I am so lost I could damn well cry. This is the deal. I hired a person to put my web site up. We did that. Now what? She says add articles, which is more money.

I am really confused about what I need to do to market my web site. I asked about pay per click but she says no. I am just trying to drive traffic. She says organic traffic is better.

I say what?!

I need someone I can trust, this is very important for my family owned business. We are not rich. we are just a small company trying to get leads by internet marketing. Can you help me?"
Lucinda

Answer -
There are two primary ways to generate leads online with your web site marketing.

1. Build a content rich site the search engines will love and list at the top for your keywords. This is the ultimate way to generate lots of traffic, but takes lots of time and money.

2. Use pay-per-click advertising. This is the quickest way to get traffic to your site though you have to keep paying for it.

Of course neither are worth anything if the people who visit your site don't contact you and buy from you. A well written and designed site should convert at least one out of ten visitors into a prospect. If it doesn't it's the site design and verbiage that's the problem.

At this point I would say your web designer has done a nice job creating a professional looking site, but it's not going to do what you want it to do and generate a flood of leads and business.

If you want to find out what to do take a look at '15 Second Marketing' at http://www.15secondmarketing.com

and 'Creating Web Sites That Sell' at http://www.mfsstore.com/websales.html

- Charlie
For Web Site Marketing Answers That Make Sense and Make Profits

Don't Do It! Small Business Marketing Scams

The small business marketing question I got today shocked me! The woman on he line confessed she'd made every wrong mistake in the book and now with a maxed out credit card was trying to figure out what to do next. While her goals were high, she wanted to become a millionaire, she had no idea where to start.

She'd just gotten off the phone with a representative of a firm that promises to help anyone become an instant success in real estate. When she told the representative her financial situation he told her to talk to her credit card company and see how much cash she could come up with towards the $10,000 cost of the sure fire get rich program.

Her question was should she take on additional debt to sign up and "Find fast wealth in any city, town, or neighborhood" ?

My immediate response was NO! And then I did what she should have done first. I went to:

Report A Ripoff.

It's not a pretty or fast site but when I searched the name of the program in question, I found countless stories of people paying their $10,000 for real estate coaching and getting next to nothing in return.

Want to make a million with your small business? You can, with a good idea, a high level of expertise, hard work and effective markeing. If you're looking for an oppportunity and it sounds too good to be true, it probably is too good to be true. Before you invest in it, do your own due dilegence and look through the industry relevant message boards and sites like Report A Ripoff.
- Charlie Cook

Marketing Blog - Ideas That Work

Lost and Confused About Your Web Site Marketing...

Don't Do It! Small Business Marketing Scams