The Business Marketing Blog -: 11/01/2006

Don't Make This Web Site Linking Mistake...It's one of the most common web site marketing blunders

"I am a real estate agent from Phoenix Arizona. I have previously sent you an e-mail concerning a link exchange between our BLOGS. Please let me know if you are interested." Brian

I'm not interested in linking to just any small business site or blog and it's nothing personal, it'd be bad for my web site marketing for me and in this case for Brian.

Just any link from another site won't help your search engine positioning or help your web site marketing. You need links from other relevant sites. Get a bunch of links from unrelated sites and the search engines won't know how to rank your site. You'll just end up confusing them and reducing your chance for a top listing.

In my case that'd be other sites about small business marketing and sales or about web site marketing. In
brian's case it'd be sites about real estate and not just any real estate site.

Not only do you want links from other sites that have related content, you want sites from popular sites, sites that get lots of traffic. The more popular the site the link originates from, the more it's a positive and helps your search engine positioning.

Want to know how to focus your web site marketing linking efforts?

Do a search in Google for "real estate" or whatever keywords you want to to improve your search engine positioning for.

Then check out the sites that are linking to your top competitors and get these sites to provide links to your site. Find out the details in Creating Web Sites That Sell with this link >>

- Charlie Cook,
Providing Small Business Marketing Solutions That Work

What's The Impact of Advertising on Sales?

"I am going to be an expert witness on the impact of an ad campaign. The ad has already proven to show a great ROI with testimony that the campaign increased sales by 39% from the Director of Marketing. The problem is that I need general information on what ads should expect to generate as a ROI from high to low. To show the nexus between sales and advertisnig. Any advice?" - Ed

Any ad that can increase business by 39% is a success! Typically most ads bring in far less new business.

What's the key measurement of ROI?

Cost of sales minus the cost of the ad campaign. If the numbers are positive then the campaign was a success, if negative, it needs rethinking, rewriting and redesign.

Could an ad bring in an even higher ROI than 39%?

Yes it's possible. I wrote one newspaper ad at the begining of my career for which I only charged the client $450. In the first 3 weeks the ad generated over $180,000 in sales, tripling the client's business within a month. I've also rewriten clients web sites and increased their sales by 4-15 times.

What's the nexus between sales and advertising?

A successful advertising campaign pre-sells the prospect minimizing the effort that needs to go into sales. I've detailed this approach in 'Eliminating Obstacles to Sales'. Use this link to get the details >>

- Charlie Cook, Small Business Marketing That Works

Marketing Blog - Ideas That Work

Don't Make This Web Site Linking Mistake...It's one of the most common web site marketing blunders

What's The Impact of Advertising on Sales?