Charlie Cook's MArketing for Success Insider's Club

Archive for February, 2008

How to Boost Your Affiliate Sales with Craigs List…

By Charlie Cook   |   February 29, 2008

If you sell affiliate products you know the key to generating sales is to maximize exposure of your affiliate ads. What’s the best way to do that?

We recently noticed one of our affiliates racing up the charts in sales and decided to take a closer look.

It turns out this affiliate found an ingenious way of promoting our products using her affiliate links. She puts the sales copy we provide to our affiliates to excellent use by posting ads on her local Craigs list message board.

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Insider Secrets to 15 Seconds Marketing” by Charlie Cook
Reply to: sale-590266794@craigslist.org
Date: 2008-02-28, 5:24PM EST

Charlie Cook shows you how to stop begging for business and discover a simple way to double, triple or even quadruple your leads and your sales. He reveals how, using proven methods and techniques, you can dramatically change the effectiveness of your entire bricks and mortar and online business. Things like:

The shocking truth that 9 out of 10 business owners never find out about – and it’s costing them a fortune.

How to save $100,000+ a year on marketing costs using this simple little trick.

How to write better ad copy than Bill Gates and the Microsoft Corporation.

How to create award-winning headlines that can make your ads sizzle.

Power words that sell. Charlie reveals his favorites – amazing words that make people buy again and again.

Charlie cuts through the B.S. No filler, fluff, or boring stories. You get 100% practical ready-to-use tactics and strategies that work – no matter what kind of business you’re in. Please see details here >>
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Want to increase your affiliate sales? Do the same. Post your ads on Craigs List.

To your success,
Charlie
Marketing Ideas that work

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3 Web Marketing Ideas to Increase Traffic and Sales

By Charlie Cook   |   February 26, 2008

You built a web site to create a surge of inquiries and new business, but hardly anyone even drifts by, much less stays to learn about your company. Given the time and money you’ve spent, you’re frustrated that your web site hasn’t turned into a profit center overnight, and you’re inclined to dismiss its revenue-generating potential.

Don’t! There are three excellent ways to bring people to your web site so you can grow your online business. Use this link to find out what they are in this weeks web marketing article >>

Or use this link for the most comprehensive listing of places to list your site and improve your web marketing >>

Charlie
Web Marketing Ideas… That Get Results

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Small Business Marketing Strategies to Help You Target the Right Prospects

By Charlie Cook   |   February 21, 2008

According to Albert Einstein, “Insanity is doing the same thing over and over again and expecting different results”. Are you getting the number of inquiries and sales you want from your target market? If you’re not getting results then why keep marketing the same way over and over again?

Use this link to discover how to target the right prospects with your small business marketing >>

Follow this link for more small business marketing ideas >>

Charlie
Small Business Marketing Ideas That Work

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What’s The Difference In Email – Copywriters?

By Charlie Cook   |   February 21, 2008

“I have been reading your newsletter and very impressed with the knowledge you have about marketing. Your letters grab attention as well as provide substance.

My question is about email sales letter. How important is the writing of that sales letter? I’m surprised to see the big price range for copywriters. Is it true that one writer can have 50 percent more value over others, when they basically talk about the same thing? If there is indeed that much of difference, how would one tell, the good from the bad, the super good from the ordinary ones?” – Felicia

What’s the difference between good marketing copy and copy that kills sales?

Want to know which words sell? Use this link >>

A good copywriter can use the right words to grab your prospects’ attention and give them enough substance to keep them reading. Whether it’s your web page, a sales brochure or your email, you want the marketing copy to work to capture your prospects’ interest, engage their imaginations and get them thinking about how much better off they’d be with the solution you offer.

Most marketing copy is so boring prospects won’t read it and you don’t keep their attention and you lose the sale. Good copywriters can charge more, a lot more because their copy can generate 2 to 10 as many sales.

How should you pick a marketing copywriter to help you grow your business?

Find one who can give you proof! Any good copywriter should have examples of sales letters or emails he or she has written and testimonials from clients who can back up his or her claims.

If it’s results you want, don’t hire anyone who can’t demonstrate that they can help you get the business results you’re after.

Poor copy will not only not get any results but will turn off your prospects and can kill potential future sales.

Which words sell? Use this link >>

Good copy can send your sales through the roof. I have one client who happily pays her copywriter $500 to write their weekly email because the cost is a pittance relative to all the sales it generates.

– Charlie
Small Business Marketing That Sells

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What Marketing Strategies Should You Remember this Week?

By Charlie Cook   |   February 12, 2008

What’s the one marketing strategy you can use this week – and every week – to quadruple your sales?

In case you’ve forgotten, Valentine’s Day is this Thursday the 14th. Your spouse or significant other would appreciate your remembering the day by giving them flowers or a gift, or at least a card. For the last couple of years I’ve given my wife orchids, which last for months and months as a reminder of my undying affection.

But of course it’s not the chocolates that you give on Valentine’s Day that matter; it truly is the thought that counts. To keep the relationship strong, make sure your big squeeze knows that you’re thinking of him or her and they will think of you, too.

Why am I reminding you about Valentine’s Day, and what does romance have to do with marketing strategies?

Obviously, it’s about building and maintaining relationships. Can you imagine what would happen to your relationship with your significant other if you didn’t contact them for months on end? They’d probably forget about you, too. Ouch!

Likewise with your prospects and clients. If you don’t follow up and stay in touch with them, they won’t remember you and you won’t get their business.

I’m not suggesting that you send all your prospects sentimental Valentine’s Day cards. That’d be a little weird. But do put in place a simple follow-up system to help clients remember you, get to know you, and see you as the go-to expert. Then they’ll want to buy from you.

What’s the best way to follow up and increase your sales? Use this link to get the answer >>

Most business owners and entrepreneurs work hard to generate leads but they’re missing the follow-up system to generate the sale. In fact, 80% of potential sales are lost due to lack of follow-up.

If you had an effective follow-up system, you could be generating 5 times as many sales.

What’s keeping you from setting up your follow-up system?

Too many business owners and salespeople think of follow-up as a contact with a prospect in order to make the sale. And how many times does a prospect want to hear from you asking for the sale?

The answer is never, not even once, so contacting them repeatedly to try to sell them is not only annoying, but can kill the sale. It’s true that persistence can pay off, but not if you’re doing the wrong thing over and over.

So what do you do? Use this link to discover how to eliminate obstacles to sales >>

Although prospects don’t like to have someone try to sell them, they like to be informed and entertained, and ultimately they want to buy the goods and services they need. Remember the Valentine’s Day card; when you give it you’re not trying to sell the person. You’re letting them know you’re thinking of them and their needs. When they receive your message, they think of you.

What’s the best way to follow-up with prospects and clients?

Tell them a story that makes a point. Entertain them and they’ll read your message and think of you. Tell them about one of your clients, their situation and how you helped them. Make it personal and you’ll build the relationship.

Generate more sales by focusing on what your prospects and clients want, not by focusing on selling.

Prospects want:

– To be assured that you understand their concerns.

– To get to know you and trust you before they’ll buy from you.

– To understand how you can help them

– To know the value of your products and services relative to the results they provide.

– Proof that your products and services do what you say they do.

What’s the secret to generating five times as many sales?
If you want to see your sales grow without spending more on ads or mailings or making more calls, start by evaluating and improving your follow-up marketing strategy. Once you know what to do it’s just a matter of setting up the follow-up activities as part of your marketing system so they happen automatically to convert prospects to customers and customers to repeat customers.

Are you ready to make a giant leap in your sales and earnings?

You could keep using the same selling strategy you are now and continue to get the same results. Wouldn’t you rather uncover the secret to making five times as much?

Use this link to discover how to eliminate the obstacles to sales and see your revenue soar >>

Your prospects are hungry for ideas and information. They want to get to know you in the hope that you can help them. Use your follow-up emails, calls, mailings and other media to engage your prospects and build relationships. Then give them what they want and your sales will take off.

And if you haven’t done so already, run out and get a card or gift for your Valentine and win some smiles from the one you love.

Happy Valentines Day,

Charlie
Marketing Strategies
That Get… Results

Use this link for more marketing strategies that will boost your bottom line >>

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3 Marketing Ideas to Eliminate Objections to Price

By Charlie Cook   |   February 7, 2008

When a prospect objects to your pricing, it is often the beginning of the end of a potential sale. You can run through all the benefits of your product or service again, but once price has become an obstacle, it’s hard to remove it. Do you offer to discount the price? That’s a slippery slope; how much of your profit can you bargain away?

Want to know how to ensure your method of selling sales overcomes objections to your pricing? Read this week’s marketing idea >>

Follow this link for more Marketing Ideas to boost your sales and eliminate objections to price >>

Charlie
Marketing Ideas That Make You Money

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6 Business Marketing Ideas to Ramp Up Sales Today

By Charlie Cook   |   February 5, 2008

Building relationships with prospects and earning their business by staying in touch over time is a great way to gradually ramp up revenue. But what do you do if you want to make the sale today?

Use these business marketing ideas >>

Charlie Cook
Business Marketing Ideas that Make You Money

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Do You Have These 5 Small Business Success Characteristics?

By Charlie Cook   |   February 4, 2008

What does it take to succeed as an entrepreneur and in marketing your business? Why is it that some small business owners seem to attract more clients and more sales each month while others struggle?

Discover the five characteristics that highly successful small business owners have in this week’s small business marketing tip >>

Charlie Cook
Proven and Powerful Small Business Marketing Ideas

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