What’s the one marketing strategy you can use this week – and every week – to quadruple your sales?
In case you’ve forgotten, Valentine’s Day is this Thursday the 14th. Your spouse or significant other would appreciate your remembering the day by giving them flowers or a gift, or at least a card. For the last couple of years I’ve given my wife orchids, which last for months and months as a reminder of my undying affection.
But of course it’s not the chocolates that you give on Valentine’s Day that matter; it truly is the thought that counts. To keep the relationship strong, make sure your big squeeze knows that you’re thinking of him or her and they will think of you, too.
Why am I reminding you about Valentine’s Day, and what does romance have to do with marketing strategies?
Obviously, it’s about building and maintaining relationships. Can you imagine what would happen to your relationship with your significant other if you didn’t contact them for months on end? They’d probably forget about you, too. Ouch!
Likewise with your prospects and clients. If you don’t follow up and stay in touch with them, they won’t remember you and you won’t get their business.
I’m not suggesting that you send all your prospects sentimental Valentine’s Day cards. That’d be a little weird. But do put in place a simple follow-up system to help clients remember you, get to know you, and see you as the go-to expert. Then they’ll want to buy from you.
What’s the best way to follow up and increase your sales? Use this link to get the answer >>
Most business owners and entrepreneurs work hard to generate leads but they’re missing the follow-up system to generate the sale. In fact, 80% of potential sales are lost due to lack of follow-up.
If you had an effective follow-up system, you could be generating 5 times as many sales.
What’s keeping you from setting up your follow-up system?
Too many business owners and salespeople think of follow-up as a contact with a prospect in order to make the sale. And how many times does a prospect want to hear from you asking for the sale?
The answer is never, not even once, so contacting them repeatedly to try to sell them is not only annoying, but can kill the sale. It’s true that persistence can pay off, but not if you’re doing the wrong thing over and over.
So what do you do? Use this link to discover how to eliminate obstacles to sales >>
Although prospects don’t like to have someone try to sell them, they like to be informed and entertained, and ultimately they want to buy the goods and services they need. Remember the Valentine’s Day card; when you give it you’re not trying to sell the person. You’re letting them know you’re thinking of them and their needs. When they receive your message, they think of you.
What’s the best way to follow-up with prospects and clients?
Tell them a story that makes a point. Entertain them and they’ll read your message and think of you. Tell them about one of your clients, their situation and how you helped them. Make it personal and you’ll build the relationship.
Generate more sales by focusing on what your prospects and clients want, not by focusing on selling.
Prospects want:
– To be assured that you understand their concerns.
– To get to know you and trust you before they’ll buy from you.
– To understand how you can help them
– To know the value of your products and services relative to the results they provide.
– Proof that your products and services do what you say they do.
What’s the secret to generating five times as many sales?
If you want to see your sales grow without spending more on ads or mailings or making more calls, start by evaluating and improving your follow-up marketing strategy. Once you know what to do it’s just a matter of setting up the follow-up activities as part of your marketing system so they happen automatically to convert prospects to customers and customers to repeat customers.
Are you ready to make a giant leap in your sales and earnings?
You could keep using the same selling strategy you are now and continue to get the same results. Wouldn’t you rather uncover the secret to making five times as much?
Use this link to discover how to eliminate the obstacles to sales and see your revenue soar >>
Your prospects are hungry for ideas and information. They want to get to know you in the hope that you can help them. Use your follow-up emails, calls, mailings and other media to engage your prospects and build relationships. Then give them what they want and your sales will take off.
And if you haven’t done so already, run out and get a card or gift for your Valentine and win some smiles from the one you love.
Happy Valentines Day,
Charlie
Marketing Strategies That Get… Results
Use this link for more marketing strategies that will boost your bottom line >>