Do Auto Dealerships Outsource Their Marketing?

“Do you know if any car dealerships outsource their marketing, promotions, and advertising? I am writing a business plan for my Marketing Management class and have chosen to research if a marketing/Promo agency that targets dealerships would be successful.” – Jared Brandon

Great question. Pick up the phone and call 20 dealerships, ask for the VP responsible for marketing, explain that you are a student doing a research project, promise to share the results with them. Then ask them a couple of questions about outsourcing. Tabulate the results, write your report and send it to everyone you want to impress in the auto industry. You’ll help them and in the process position yourself as an expert. – Charlie Cook