If you have a headline or an add that pulls in prospects like a magnet, think about other ways to use it to bring in even more business.
Earlier this summer I wrote a 35 word newspaper ad for a client. The first week it ran their phone started ringing with interested prospects. Based on the success of the ad the client’s secretary took the lead copy and printed it on the back of their envelopes and sent out their monthly invoices. Days later the phone started ringing like crazy with even more work.
Have marketing copy that works? Use it again and again to attract more clients and increase your sales. Or if you need marketing copy to get your phone ringing off the hook, contact Charlie Cook at 1-800-795-1858.
- Charlie Cook
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