1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word “Yes”.
2. Restate the big benefits. Don’t over do it, but remind them of what they stand to gain by taking action.
3. Summarize the package components, sizes, colors, warranty, etc., they’re getting.
4. If your offer is online, make sure you tell them their order is 100% secure and safe and that their personal info will be protected.
5. Include a quantified testimonial inside a box on the order form.
6. For offline promotions, if possible, try to mention the prospect’s name on the order form and have their address printed onto it.
7. Mention the guarantee or the words “no-risk” in the order form headline and then in the copy after the tick box.
8. For direct mail offers, if you’re offering a reduced price it is very effective to place an expiration date on the order form warning them they must act before the price goes up or the offer changes.
9. Cross out the price in red ink and list a lower price.
10. Try testing a certificate style order form for higher response.
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