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During a vacation to Scotland this past week I noticed the following front page news,
“Revealed: The True Cost of Potholes”
Yes, revealed is a great word to use in your headlines. Unfortunately you’ll need to do more to get attention for your small busines than include the word revealed. Unlike the above headline you’ll want to include copy that motivates your prospects to read your marketing copy and to contact you.
- Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=9ff221cc-4201-4659-bc8d-11cbe866dd23 "Revealed: The Secret to Writing Headlines That Sell")
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