Which Web Site Will Your Prospects Pick?

Your surfing the web, looking for information to help you solve a problem. With a seemingly infinite number of sites to pick from your task is simple. You want to to scan sites as quickly as possible to determine whether they have the information, product or service that can help you. You want to minimize the amount of time you spend on each site and click on to the next web site until you find one that gets your full attention.

Your prospects do the same thing when they are searching for information online. If they can’t instantly see that you can help them solve their problem or have what they need, they’ll be gone to your competitors’ sites.

You’ve got just a second or two to grab their attention, to let them know you can help them.

What do you do when you come to a web site that leads with the company name, a welcome message or worse yet is titled “home page”? Do you spend the time looking down the page to find the information you want or do you skip to another web site that leads with a headline that specifically identifies your concern and promises the solution you are looking for.

If you want more prospects to stop at your web site you need to make it stand out from the crowd with your marketing message You need to discover how to use the copy and the web design to prompt prospects to contact you.
– Charlie Cook