How Do I Develop Marketing Survey Questions?
“Hello Charlie, your articles are excellent. I am in the process of building my market survey questions. I have to see what my defined market thinks of my concept prior to my marketing strategy. Do you have materials on developing market survey questions? I would like to know if I am on the right track and like to double/triple check my work.” - Nicole Bourquin
A - The key marketing questions to ask prospects and clients (relevant to your products and services) are:
- What do you need?
- What do you want?
- What are your biggest concerns?
The objective is get the conversation rolling so you can get them talking and ask follow up questions to learn the specifics. - Charlie Cook
