“My husband and I have a commercial real estate appraisal business here in California. We had a great year last year and want to double our revenue in 2005. How can you help us given that you’re not familiar with the appraisal industry?” – A.M. Fischman
A- Imagine you were planning a trip up the coast to Oregon but your car needed a tune up. Would the mechanic need to know your route before he could fix your car?
Of course not. His or her job is to make sure your vehicle gets you where you want to go. The same is true for your marketing plan and marketing strategy. My role as a marketing coach is to help small business owners like you take your businesses where you want to go whether its in the appraisal, web design, accounting or investment management industry. – Charlie Cook
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