“I want to pick one evening a week to devote to telemarketing for my home improvement business. Without making hundreds of calls on each night how can I find out which is the best night to devote to making marketing calls?” – Steve C.
It’s true you’ll get a highly variable response to your marketing depending on the day of the week and the product or service you are marketing. Few people are looking for small business marketing solutions on Friday, Saturday, or Sunday. Of course, the opposite may be true for your home improvement business.
The best time to market your business is, …
when your prospects are searching for the solution you provide.
How can you find out when this is? As you indicated, making hundreds of calls would be costly. Instead you can put up a Google AdWords ad and track the number of page views and click-throughs you get. I show you how to do this in Creating Web Sites that Sell. Use the page view and click-through statistics to determine the best day of the week to devote to making your marketing calls. When you market on the days of the week people are looking for a solution, you’ll generate more leads and more business.- Charlie Cook