Why Jim Cramer Is Such a Marketing Success Even If His Ideas Are Duds

Jim Cramer is a huge marketing success. He has his own TV show dispensing financial advice and two books on the Business Week top seller list. He’s definitely made it despite the fact if you followed his investment suggestions you would have lost money last year.

That’s right Jim Cramer is a huge business marketing success even though he’s wrong more often than he is right according to madmoneymachine.com which tracked his investment suggestions last year.

How can this be? How can someone be so successful even though his ideas are typically wrong?

If you’ve ever seen Jim’s TV show you know he comes across strong. He rates and raves and is over the top in his commitment to his ideas. He doesn’t give nice dry analysis, he shouts and proclaims his ideas with undeniable passion. You’ll ever love or hate him for it. The bottom line is hundreds of thousands of people love him for saying what he thinks, even if his ideas don’t stand the test of time.

How can Jim’s approach help your small business marketing?

Most people are afraid to get up and say what they believe, to voice their opinions. This is even more true when it comes to marketing their businesses. Instead you could be telling it like you see it, not holding back. Do it and your prospects will love you for it. True, you may offend some people, but they probably weren’t going to buy from you anyway.

If you want to stand out from the competition put yourself and your personality in your small business marketing. Let people know your likes and dislikes, let them know your beliefs and you’ll generate interest and respect and sales.

Put personality into your business marketing together with honest performance of your products and services and you’ll be amazed at how much business you’ll attract.

– Charlie Cook
The Truth About Small Business Marketing