Want to know the one idea that will make the difference between making your web site a success or a failure?
Of course you do.
Your website has one purpose, to get people to contact you, whether it is to buy from you or to give you their contact information so you can follow up and get them to buy from you later.
So what’s the secret to writing and designing a small business web site that sells?
Your web site and every page in it are ads.
So what?
Each page of your site should be written and structured to work as a well written ad. It should get your prospects’ attention in the first 3-5 seconds, keep their attention for the next 10 seconds most people spend reading ads, and get them to contact you. Both the visual elements and copy need to work together to create a path for your prospect to follow so they view these elements in the order you want to do what you want, buy from you.
Does your small business web site do this? Does it grab your prospects’ attention and then in less than 15 seconds explain to them why they can’t live without your products or services and motivate them to contact you?
If it does you are proably making hundreds of thousands or millions of dollars from it. It it doesn’t work like a well crafted ad, stop wasting time and money and discover how to increase your marketing and your online sales with Creating Web Sites that Sell.
- Charlie Cook
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