Yesterday, I mentioned the free audio CD of the ‘7 Steps to Get More Clients and Grow Your Business’ that I’m giving away.

Please carefully read this next line…

This is NOT some brand new, unproven, bet your hopes you’ll succeed program.

I’ve put this simple wealth building strategy to the test as have my clients and it’s helped bring in millions in revenue. If you’ve ever wanted to discover how to do what you love and be well rewarded for it, this is for you.

I could easily charge $129 for this program but if you claim your copy today, your cost is a big fat zero. Of course you’ll need to pay a small shipping fee.

Yesterday over 200 people requested a copy of this audio CD that details what to do to build your business. Use this URL within the next few minutes and claim your copy before I run out.

Interested? Get your CD >>

I’m giving this marketing program to you, but I can’t say for how long this will last. When my wife heard I was doing this she thought I’d been spending too much time in the sun over the weekend. For the amount I’ve spent on producing it for you I could have bought the whole family the iPhones they want.

So before I regain my senses - grab this life-changing program.

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this money-making program on CD, you must
claim your copy today >>

To your success,

Charlie
MarketingForSuccess

P.S. If you don’t take action to improve your business and your life, who will? Find out what works and be one of the few that actually do more than just talk about reaching their goals.

Get the 7 Steps Get More Clients and Grow Your
Business at >>

Every day I get emails from people who’ve read the free report, ‘7 Steps to Get More Clients and Grow Your Business’ and they tell me it is life-changing, people like you have said it’s incredibly helpful and they’re already using it to grow their business.

But there’s one catch, a hidden flaw, in this PDF version of this small business marketing report…

Not everybody wants to take the time to print it out and they may not find the time to read it, either.

I have to admit that I’ve got a folder on my desk of over 50 free reports I’ve signed up for myself but haven’t read yet, even though I know they could help me.

Reading about a new idea can be great. As much as I love books, I learn more and I retain more when I also hear ideas explained. Hearing advice explained makes it twice as easy to understand, and twice as likely you’ll put it to use to grow your business. Which is why I’m giving away the audio CD version of the ‘7 Steps to Get More Clients and Grow Your Business’ for FREE.

Interested? Claim your free CD right away >>

I know that you’re busy and have a lot of things going on already, but did you know that the average person “wastes” as many as 2 or more hours each day commuting to work?

If you’re one of them, you could be using this time to learn the seven key small business marketing steps to take to grow your business. Listen to them on CD, listen again if you need to or load the CD onto your mp3 player.

I’ve finally recorded ‘The 7 Steps to Get More Clients and Grow Your Business’. And I want to give it to you at my expense, no strings attached >>

That’s right, I’m giving this marketing program to you for FREE, if you claim your copy today. I’ll charge you only for shipping and handling.

No catches.

No tricks.

You may have downloaded the PDF file of this free small business marketing program, but I want to give you the CD, too, to make it even easier for you to implement these essential 7 steps to success.

Claim your free CD right away >>

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this life-changing report, you must claim your copy right
now!

Go here >>

To your success,

Charlie

P.S. The FREE CD, ‘7 Steps to Get More Clients and Grow Your Business’ reveals what you need to do to put your business on the track to success. It’s an amazingly simple and powerful formula you can use to make it to the top.

Get it today >>

P.S.S. Obviously I can’t keep giving away these CDs for free forever and I’ve only got a limited supply to give away. Once this stock runs out, we’ll be forced to put your name on our “stand-by” list. So don’t hesitate.

Claim your FREE CD here >>

To listen to the podcast online, use this link >>

“I get most of my new business from referrals.”

Every small business owner and marketer wants to be able to say these 9 words. When you can say this, it means you aren’t struggling to increase leads or frustrated with trying to convince prospects to buy from you.

When it’s true, your clients and business associates are doing your marketing for you.

When a prospect is referred to you, they’re relying on someone else, another client or a supplier to vouch for you and your products and your services. Your credibility and the value you provide is already established.

And this is a big relief because I don’t know anybody who truly enjoys having to prove themselves to prospects.

Typically you’ll convert 5 to 7 times as many referred prospects to clients. Let me repeat that; typically, you’ll convert 5 to 7 times as many prospects that come to you through referrals. Referrals make it a lot easier to be highly profitable.

For most small business owners and sales people the occasional referral drops out of the sky like a pleasant surprise. Don’t you love it when a new client is sent your way pre-sold and ready to buy? Everyone does!

If you like getting referrals so much, and they are so profitable, what are you doing to generate more? For most business owners and sales people the answer is… nothing.

What can you do to generate a steady stream of referrals so you can grow your business by leaps and bounds?

Want to know what works? Use this link >>

The 2 Marketing Secrets to Generating Referrals
The simple truth is that generating more referrals is as easy as
growing grass.

Recently my wife and I decided to do something about our sorry-looking lawn. We had done only the bare minimum of maintenance for several years. Last fall we surveyed the weeds and bare patches and decided we wanted to actually grow some grass.

After pulling out the weeds, what was left was pretty ugly. The first step was to spread grass seed. The next was to make sure it was watered twice a day. Without regular watering, as you know the seed would just dry up and blow away.

Here in Connecticut, rain is a random event. If we relied on nature there was a good chance the seed wouldn’t germinate and we’d be left with patches of dirt instead.

The solution? We cranked up the automatic sprinkler system. If you have one you know you can set it to water your lawn twice a day as we did. Now a few weeks later, the seed has sprouted and our lawn has filled completely filled in and looks great.

Want to fill in your sales with referrals so you can increase your profits? Get the details here >>

Generating a steady stream of referrals is the same as growing grass. Here’s the small business marketing ideas you need:

1. Prepare the Seed
To generate more referrals, plant the seeds with your best salespeople. Give your existing clients, suppliers and sales partners the marketing materials they need to promote you so they can spread the word.

This can be as simple as giving them the words to use to describe your business. A concise statement (8 to 12 words) of the problems you solve and the benefits of your products and services will help them spread the word. They can easily explain the value of contacting you to people they know.

You could go beyond just sharing your marketing message and produce a client-focused brochure that paints a clear picture of the situations you help people with and details the benefits of your services.

Or write and share articles that entertain and educate, and help prospects see you as the go-to expert.

And you could make sure that all of this information is readily accessible on your web site, so that existing clients can point people to your site.

In sum, if you want to generate more referrals, give your network of referral partners the right small business marketing tools to promote you.

2. Make It Rain Every Day
The second marketing secret to generating referrals is to make the process less random. We needed the automatic sprinklers to make our grass grow; you need an automated system for following up with your referral partners.

Stay in touch on a regular basis so they know what to do and when to do it. I schedule a call every month with each of my super affiliates, and then ask them to commit to a schedule of mailings and activities they can to do that will send referrals my way.

As a result, I can’t say that 100% of my business comes from referrals, but over 50% does. You can do the same by applying these two simple strategies.

Ready to discover the rest of the secrets to growing your profits that most business owners and marketers will never know or apply? Find out how to reach and exceed your business goals >>

Charlie
Revealing the Small Business Marketing Ideas Used By Self-Made Millionaires

“There’s no free lunch.” Baloney!

Whether you’re just starting out or have a well-established business, the truth is that some of the most powerful ways to grow your business can be had for free! And these work whether you’re netting $50,000 a year business or a $10,000,000 a year business.

Here are two no-cost, high return ideas you can take to the bank:

Use Free Publicity To Increase Sales
Advertising in any medium costs a pretty penny and can quickly bleed you dry, but you can get great publicity for free. You can start by writing articles to establish yourself as an expert in your business. Then get them published where the greatest number of potential clients will read them.

Years ago, before there were good directories of articles online, I collected over 600 online editors’ email addresses and sent my articles to them on a regular basis. While this was a good idea, the next one I’m going to tell you about is even more powerful.

Collaborate to Widen Your Reach
I met Michael Angier at a marketing conference in 2000 and we discovered our target markets overlapped. We both had built lists of five to six hundred editors interested in our small business marketing and sales articles. The synergy was obvious. Michael emailed me his list. I added it to mine, culled the duplicates and sent it back to him. The result?

At the cost of a couple hours of effort, I increased the reach of my list to 900 editors, dramatically increasing the readership of my articles. At almost no cost I was getting tons of publicity.

Tired of wasting money on that gets minimal results? Discover the fastest, least expensive ways to attract all the clients you can handle. Get the details >>

Use Marketing Partnerships
Over the years my business has grown steadily, but there were points when sales jumped to new levels. In many cases the leap in sales was due to a new partnership or collaboration. These have taken time to develop and negotiate but have more than paid off in increased sales and profits.

This past fall I signed on a handful of new super affiliates who promote my products to their mega-lists. As a result, I more than doubled sales in three months with no additional advertising costs.

Of course my marketing partners earn a percentage of my sales through their lists, but each promotional partner helps my business grow.

Find Partners For Profit
How do you find small business marketing partners? Start with your clients and their needs and interests. Businesses that target the same people you serve and provide related products and services are potential marketing partners.

Unless you’re a company like Walmart that provides an enormous scope of products and services, there are going to be many companies selling a product or service to the same target market that complements what you’re marketing.

Let me give you a few examples.

You’re an athletic trainer. You could partner with someone who provides sports massage or nutrition counseling. Even weekend warriors will benefit from this combination of services. You promote each other and all of you could double your clientele at no cost.

Or if you own a web site that sells shoes, you could offer a $25 discount coupon with each sale over $75 that your customers can use on a partner site that sells socks, and vice a versa. You both generate more sales and make more money without actually spending a penny.

Or if you’re a voice coach working with aspiring executives you could partner with a leadership or sales coach. If you each provide your partner with the marketing collateral they need to promote you, your cost is minimal and you both double your marketing reach.

Each time you partner with a business that has a broad customer base, you’ll dramatically increase your sales and profits. And you’ll do so at almost no-cost.

Want to power up your marketing? For small business owners knowing what to do and how to do it is more important than having a huge budget to spend on marketing. Ready to spend less and make more? Use this link to find out how >>

3 Steps to Finding Marketing Partners

1. Identify the key characteristics of your target market. Who are they? Where are they? What do they want and need? The best marketing partners aren’t your competitors, but businesses that provide a related product or service your target market’s needs.

2. List related products and services your customers want. One goal of a marketing partnership is to make more money for both partners at minimal cost. Approach this from your customers’ point of view. Think about what they want and how your marketing partnership can meet more of their needs.

3. Make a list of potential marketing partners and then email them, call them, and explain why they should partner with you. Demonstrate the benefits for them and their customers. Send them samples. Be persistent.

There are dozens of other ways to position and expand your business, strategies that work whether you’re just starting out or you’re growing a well-established business.

Discover no-cost and low-cost ways to leap-frog the competition and double your profits this year. Get the details with this link >>

Charlie
Small Business Marketing Secrets That Make You Money

What, No Sales Team For Your Small Business?

To listen to the podcast of this blog online, use this link >>

Can you grow your business without a sales team?

Do you need a team of aggressive sales people on the phone calling prospects, closing deals and taking orders?

The short answer is NO. You don’t need a sales team to be successful. And if you have one, you could be feeding them a lot more hungry prospects that are ready to buy.

At MarketingForSuccess.com we don’t have a sales team. The web marketing strategy we use works to bring in 300 to 400 orders a month and that number keeps growing. It’s a proven strategy that attracts 45,000 visitors to the site each month, and. our in-house subscriber list keeps growing at an astonishing rate.

Why is this strategy so successful? Get the details >>

It’s based on the simple idea that you attract qualified prospects and buyers, by giving them the information they need and the value they want. Do that, and instead of having to track down prospects, they’ll come looking for you, ready to do business.

We focus on sharing strategies and real solutions. We give you ideas that you can put to use to grow your business and build mutually beneficial relationships one-by-one.

Don’t you wish you had hundreds of orders and requests for your services pouring in each month without having to make a single phone call or pay for a single salesperson?

Discover how to make your web site sell like crazy.

Find out how before you miss another sale >>

You may already be familiar with some parts of the successful web marketing strategy that we use. But do you have them all in place working for you, bringing in orders and requests for your services?

Here’s the proven business-building strategy we use.

1. Make it easy for prospects to find you online.
Put your site at the top of the search engines listings and you could get over twelve thousand visitors a week, as we do.

2. Focus on helping instead of selling.
Your prospects aren’t looking to be sold; they’re looking for information to help them solve business problems. Give them what they want and they’ll buy from you.

3. Give prospects something for free.
Do you want your prospect to give you his or her contact information for free? Then give them something for free in exchange.

4. Build loyalty.
Demonstrate your expertise and show your prospects that you can help them. Remember that it takes time and many points of contact to win their confidence.

5. Offer complete solutions.
Whatever business they’re in, your prospects are looking for ways to solve their problems. Give them a value-packed solution. For example >>

6. Test and fine-tune key parts of the system.
The only way to know how much you weigh is to step on a scale. The same is true of your marketing. Test each component and then look for ways to improve it.

7. Automate everything.
Don’t do manually what software can do for you, whether it’s managing and coordinating calendars, using a phone forwarding service or automatic order placement system.

8. Develop strong relationships with key sales partners.
It can take forever to grow your business when you add clients one by one. Instead, you bring in new clients by the hundreds through referrals from strategically chosen sales partners.

9. Stay on the lookout for ways to improve your sales system.
You’re already pulling in tons of sales? Why not double that number?

10. Leverage your time to the max.
As the owner or director of marketing at your company, you’re the brains. Don’t waste your time on tasks that you could delegate to specialists or to administrative assistants.

Should you fire your sales team?

Why not improve your marketing so they’re swamped with inquiries from qualified prospects questions and keep them busy closing deals? Combine a turbo-charged web marketing strategy with high-touch personal follow-up from your sales team, and you’ll outsell everyone.

To your success,

Charlie Cook

P.S. Ready to make your web site generate dozens of leads and sales each day? Take action and get the solution >>

To listen to the podcast of this blog online, use this link >>

Where To Find The Most Clients…

Are you pulling in new clients one by one when you could be bringing them in by the dozens or even hundreds? Most people make the mistake of marketing to bring in new leads individually when they could be bringing many at a time.

If you fished for a living and had the choice of two places to drop your nets, where would you go fishing - in the spot where you’d identified one big whopper, or the place with a school of hundreds of fish?

Obviously you’d seek out locations where you’d catch the most fish with the least effort and cost. Shouldn’t you be doing the same with your marketing?

Every business has at least two sources of profitable prospects.

Individual Prospects
You’ve got loyal clients who may be big spenders. These clients should be treasured, but if you’re like most business owners, you need more than one or two ‘gorilla’ clients to keep your business growing.

Referral Partners
In any business, referral partners are those people who can send you not just one client, but dozens or in my case thousands.

What’s a referral partner? It’s anyone who targets and or influences your target market. In my business the best referral partners are others who have a list of 50,000 or more small business owners and entrepreneurs. For one of my clients who sells hearing aids referral partners include companies that target products to the aging baby boomer market.

The first step to growing your business by leaps and bounds is to identify potential referral partners. Then work out the details to provide them with a share of the profits to motivate them to promote your products and services.

Want to know the secrets to growing your business in leaps and bounds? Use this link to get the answer >>

In the last 12 months I used this simple referral partner strategy to increase my annual sales by 100%. At the beginning of 2007, I created a campaign targeting marketing partners who had the potential to send me huge numbers of new customers.

It was more work to develop a relationship with these partners than to sign up an individual client, but the return can bring in 50 to 100 times as many sales, at least in my business.

What’s the fastest way to grow your business?

Recently Joan, who owns a printing service in Philadelphia, signed up for my marketing mentoring services. Joan told me her sales were stagnant at $5,000,000. She wants to push sales to at least $7,000,000 in the next year.

When I asked her where her present sales were coming from she told me that 60% was from individual clients and the remaining 40%, or $2,000,000, was from one print broker.

As I’m sure you have deduced, the fastest way for Joan to grow her business won’t be in spending all her time bringing in individual clients. Instead the simple solution is to target a few more print brokers. Add one and she’d reach her goal. Add two or three and she’d double her business.

Want to double your business this year? Use this link >>

Marketing is like bowling.

To win you don’t aim to hit each bowling pin, one by one. The winning strategy is to hit strikes and knock down all ten pins with one ball. Of course it’s harder to do but bowlers who hit the most pins with the fewest balls win every time.

So where should you focus your marketing?

Prioritize your time and efforts based on your marketing goals.

Some businesses get 100% of their sales from marketing partners but until you do I wouldn’t recommend abandoning marketing to individual clients. The key is to prioritize your time and efforts based on your marketing goals.

For example, if you’d like to get 50% of your sales from referral partners, allocate 50% of your time and marketing budget to building these super-profitable relationships.

How much time are you spending now on developing referral partnerships?

Don’t be embarrassed if your answer is close to zero. Most businesses neglect their biggest sources of potential profit. Takes the following three steps to change this now.

Step 1 - Set Aside the Time
Joan knew she wasn’t going to make any progress with her marketing until she could carve out the time to work on it. Every time she set foot in her printing plant, she was deluged with questions from her staff. Finally, after months of hearing me insist on it, she took a big step and decided to work from home one morning a week so she could devote time to marketing.

Step 2 - Have a Marketing Plan
Setting aside time to work on marketing won’t pay off unless you know what to do and how to do it. Find out what works to attract both individual clients and marketing partners. Use this link to get the details >>

Step 3 - Take Action
Successful marketers and business owners take action to bring in new clients, including these:
- Developing the tools their marketing partners need to promote them,
- Following up every couple of weeks with their prospects and marketing partners to build and maintain the relationship.

Are you an action-oriented business owner or marketer who is focused on success?

Then you’ll want to take the next step and discover where and how to focus your marketing to maximize your profits. Use this link to get the details >>

Gotta go. I need to call a couple of referral partners and see if I can double sales again this year.

Charlie
Small Business Marketing That Sells

This Friday I’m flying out to Calgary, Canada with my son for our annual steep and deep ski trip. Each year we spend a week together skiing ourselves silly in out of the way places like Kicking Horse and Revelstoke in British Columbia that most people haven’t heard of.

And I got to thinking why shouldn’t you get to go on a vacation too?

I’ve been successful enough to own a home here in Greenwich Connecticut and a ski home in Vermont and have the time to take great vacations. I don’t mean to brag and it’s not that I’m a genius or just lucky.

I can take time off to go skiing with my son in the winter or hiking with my wife in the summer because of one thing. I have a marketing system that works 365 days a year, whether I’m working or not, to grow my business. And it’s thanks to this marketing system that I can take time off to go away and play.

Wish you could do the same? Wish you could discover how to continue to grow your business in any economy and be successful enough to take plenty of vacations?

Don’t envy me - join me in using the same strategy to be successful too. You can use my marketing system to grow and automate your business. And that’s not all, I’m going to go one step further and give you a vacation too to one of three destinations you’re familiar with. How’s that for over delivering?

Then when you take your vacation to Hawaii, Florida or Las Vegas, make sure to send me a postcard and tell me about your trip, after all I gave you the vacation.

Interested? Use this link >>

While I want you to be outrageously successful and hard work is important, vacations are just as important. You owe it to yourself to take a break and when you come back you’ll be even more charged up and ready to put my marketing ideas to use to grow your business.

For this week only I’m giving away a vacation certificate when you grab my Make More Work Less Small Business Marketing Success System special bundle that includes my three most comprehensive marketing manuals. Use this link to see what’s included >>

Obviously I can only give away so much, and this offer only applies to the first 7 orders this week. So if you want to get everything you need to grow your business and get the vacation you deserve use this link >>

Got to go. I need to start packing for my trip,

Charlie

P.S. Use this link to grow your business and get a vacation too >>

Should you emulate the marketing strategies of successful companies like Google, Apple, Starbucks, Sony, Dell, or Coca-Cola? It’s true that these companies have name recognition throughout the world, and this gives them tremendous clout in their markets. But following their lead is a waste of your time and money.

Every entrepreneur and small business owner wants to build their brand and their name recognition to increase sales. But approaching branding the way the biggest companies in the world do won’t work for you unless you have the same kind of world-class marketing strategies budget. Coca-Cola spends over two billion dollars a year building and maintaining their brand.

What can you do?

Spend your marketing dollars where it will make a real difference. You want prospects to remember you and think of you when they need your products and services; isn’t it important to get them to remember the name of your company? The answer is NO. In the small business world, prospects don’t remember or rely on company names; they remember people’s names.

For example - a prospect visits your web site and, if you’ve planned the site well, they fill in a form and email their contact information to you. Follow up with them up a couple of minutes later, and they’ll be impressed, but I guarantee you that 9 out of 10 won’t remember the name of your site.

What’s the most effective way to build your brand and grow your business? Use this link to get the details >>

The fact of the matter is people don’t remember company names until they’ve become a client or customer. I learned this again the other day when Ros, who is responsible for affiliate relations for my company, was calling potential joint venture partners. When Ros called on my behalf, she’d say, “Hi, I’m calling from Marketing For Success about…” The consistent response was a long pause by the person on the other end of the phone. So she changed her lead-in; she mentioned my name. “Hi, Charlie Cook asked me to give you a call about…”

There was no pause then. Most people said they knew me, (even though I’d personally never talked to any of them), and Ros was able to get the conversation going.

The simple secret of successful small business branding is; don’t waste money trying to build your company’s name recognition. The brand you want to promote is YOU and the problems you solve.

Marketing yourself as the brand doesn’t mean you can’t grow into a big business. Oprah, Martha Stewart and many others have proved that many times over.

Want to grow your business? Use this link >>

Why is promoting yourself as the brand more effective than promoting your company name? Your prospects relate to and remember people more readily than they do abstract concepts like companies.

Your prospects don’t buy from you because you have a great company name; they buy from you because they know you and trust you as a person and a professional. What’s the most effective way for entrepreneurs and small business owners to generate more business?

Help your prospects get to know and trust you.

If you think that marketing has to be impersonal to be professional, think again. If you want people to get to know you and trust you, they need to know you as a person, not just as someone trying to make a sale.

I’m not suggesting that you reveal the intimate details of your life to your prospects. But while you’re explaining how you can solve their problems, do share information and stories about yourself as well as about your business.

For example, if you’ve been a regular subscriber to this newsletter, I bet you know at least one personal fact about me, Charlie Cook. You probably know I’m obsessed with skiing, have a ski home in Vermont and during the rest of the year I bike or kayak daily. I’ve shared stories about my family - my son and his endearing habits, my skinflint Dad and his leaky boat - and more.

How can you establish yourself as the brand and grow your business? Use this link to get the details >>

Ready to put your marketing into high gear to grow your business with new and effective marketing strategies? It’s easier than you think when you leverage your expertise and experiences to become the brand the people associate with a certain level of expertise and service.

Charlie
Marketing Strategies That Get… Results

Is it women or just my wife who knows this?

I hear it regularly from my wife. She keeps telling me I’m too busy and it’s time to get more help. I also hear the same thing from my male clients. They call me and tell me they just talked to their wives and want to go ahead with a project so they can focus on growing their business.

Yes, I and many men’s tendency is to go it alone instead of getting help when we need it. Do you do the same?

I don’t know whether its just my wife and the wives of the clients I attract but its good advice.

If you want to grow your business you have to stop being the business, doing every task and wearing every hat. When you do that you don’t have time to focus on the more important tasks, like growing your business.

Do you need to let go of some of the tasks you do in order to grow your business?

Here’s a simple way of deciding. Take out a piece of paper and divide it into 3 vertical columns.

In the first column make a list of all the things you could outsource or teach someone else to do. In the second column list the areas you could use some expert adivce - legal, accounting and marketing - so you don’t have to reinent the wheel. In the third column - list the tasks only you can do.

Then get the help you need to free your time up so you can grow your business. I had one client who was about to build ten pages for his web site when his wife brought him to his senses and prompted him to hire a web designer to build his web pages so he could focus on the next big profitable project instead.

Are you getting all the help you need to grow your business? Or are you wasting your time do tasks someone else could do for you?

If you want to succeed, take my wife’s advice and get help and you’ll see your profits soar.

- Charlie
Small Business Marketing Ideas That Work

“My sales are off by 50% from two years ago. In 2005 we sold and installed over $1.2 million worth of audio and video gear in homes in the Chicago area. This year we’ll be lucky if our sales are half that. What do we do?”
- Steve, Home Audio and Video

Even if you’ve been on vacation the last couple of week’s you’ve probably noticed investors in the stock market are starting to run for the door and the real estate market is plunging in parts of the country.

How does this affect your business?

I don’t want to scare you too much, but unless your small business marketing helps you stand out from the competition, selling your products and services is going to get harder in the next few years. How bad is it? Should you be running for shelter with your business?

Absolutely not!

That’d be the worst thing you could do. What’s happening in the stock market and real estate market and elsewhere in the economy are natural corrections - but there is a ripple effect and people are becoming more cautious in their spending.

Should you be concerned?

Yes, but worrying won’t pay the bills. You need a marketing plan to come out on top.

People are still spending money and still need your products and services but they’re becoming more discerning. It’s easily possible to continue to grow your business. You could even double sales in the next 12 months, but to do so you need to stand out from the competition.

Do you want to stand out from the competition? Want to uniquely position your products and services so you can continue to grow your business?

If so, you’ve got the right objectives. Now you need to learn the most powerful secret in marketing, one that can help you double or triple your business within months.

The secret to successful small business marketing is simple; give your prospects the information they want.

I know what you’re saying.

You already do this and you’ve got a list of satisfied clients to prove it. But despite a successful track record you’re still not attracting as many new clients as you want.

I’m sure your products and services are what people want and you’ve got many satisfied clients to prove it. But if you’re not getting all the business you can handle, then your marketing isn’t working hard enough.

Most small business marketing fails because it mistakenly gives prospects information they aren’t interested in and won’t respond to.

Want to stop struggling to succeed with your business? You’ll become highly sought after when you find out how to use your marketing to position your business as the unique solution for your prospects.

When you sign up a new client, your goal is to make them happy by providing the superior service or products. What you are doing when you provide quality services is putting your clients’ interest first, and it pays off in repeat sales and referrals.

The same principle works in marketing. Put your prospects’ interest first in your marketing and you’ll stand out from the competition, become highly sought after and have more clients than you ever imagined.

This sounds incredibly obvious and simple, but the fact is that hardly any businesses actually do it. When you do, you’ll put yourself light years ahead of your competitors.

Ready to attract more clients? Discover exactly what to do to get all the clients you can handle. Use this link to get the details >>

- Charlie
Marketing Ideas for Small Business Owners That Get Results