In January, I received several calls from business owners who were just short of a nervous breakdown. What has shaken them up so much?
Well for one thing, they’ve been suckered into investing tons of money into advertising that produced virtually zero return on dollars invested! What’s more, their sales teams are working their fingers to the bone and keep coming back empty-handed. Read More »
Want more prospects hungry to buy? Find out what the noble Turkey knows about marketing and how he (or is it she) knows that get’s a whole country salivating to sit down for dinner.
Discover what Turkeys know about marketing >> (Read More)
Want to make an informed decision about how much to spend on your small marketing, or whether it’s worth spending money on advertising or what retaining a few more clients could do for your bottom line? Do the math.
I’ve just posted 6 free marketing tool calculators on the site for you to use. Read More »
Every time I hear about the bailout I can’t help but wondering, “Where’s my $700 billion dollar bailout? Hey, I’d even be happy with just a couple billion.”
Unless you work for one of the Wall Street firms or banks that created this crisis, you know that you’ll never see a dime of the proposed bailout. And in fact you and your children and their grandchildren will be paying for it.
What can you do to bailout your business in these tough times?
I’ve owned boats all my life, small motorboats and sailboats, and periodically passing rain storms fill the bottom of the boat with water. This makes the boat sit low in the water and go slow. The obvious solution is to bail the boat!
Let me ask you one question?
Who do you think ends up bailing my boats?
I do. Over the years, I’ve been responsible for bailing my boats. If I didn’t they’d sink.
While Wall Street may be looking for and getting a bailout, the only one who is going to bailout your small business is you. But I bet you knew that already.
If you want to bailout your business, and put in on the track to success, the simple answer is find out what works. Find out the fastest way to attract clients, keep them coming back and maximize your profits.
When you do, you’ll discover yourself making more than ever and laughing at the failures of Wall Street all the way to the bank.
– Charlie
Small Business Marketing That’s Proven and Practical
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What makes an ad get your attention and then keep you interested and help generate more sales? It’s when it clearly identifies a common problem and then shows you an obvious solution that you can’t live without.
Here’s an example that does exactly this >>
Just use the above link and click on play to see what I’m talking about.
– Charlie
MarketingForSuccess
Small Business Marketing Ideas That Attract Clients and Increase Your Profits
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MarketingForSuccess is growing fast. We never got the message that the recession was supposed to hurt our sales, so we’ve been busy growing instead.
Our sales are up a lot and I’m looking for one or two copywriters to handle the increased workload.
Are you a freelance copywriter?
Are you a student of marketing?
Do you love reading about and discovering new marketing ideas?
If you yes to all three, please keep reading.
I’m looking for a couple of copywriters. Use this link to apply >>
Thanks for your interest,
Charlie
MarketingForSuccess
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What is it with putting lipstick on a pig?
Obama and McCain both seem to love this phrase. According to Meghan McCain her Dad uses it frequently and at last count McCain used it plenty publicly referring to Hilary’s health care plan and to Mitt Romney.
What’s it mean?
It refers to dressing something up and trying to sell it as something it isn’t.
Obviously you can take this idea too far and the first thing I’d recommend is that to anyone who uses this phrase drop but don’t dump the concept.
What am I saying? Should you put lipstick on a pig?
No! But regularly businesses rename products and bring them back to life. For example book publishers look at poorly selling titles and if the book looks like it could have life they come up with a better title, one that catches attention and sells.
So don’t throw the baby out with the bath water, use this idea, just not to literally.
Does this work? Does renaming and repacking existing products or services work to bring life to a poor sales?
Yes! It’s one of the easiest ways to ramp up profits. Just don’t call it putting lipstick on a pig. And of course I’m assuming none of your products or services are pigs anyways.
– Charlie
MarketingForSuccess
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