Charlie Cook's MArketing for Success Insider's Club

Viral Marketing

It’s Your Thing

By Kim Sheehan   |   May 21, 2010

In my last blog post, I wrote about how using photographs of people and places in your online work can help generate word of mouth and engagement with your brand.

The final category of photographs is the category of ‘things’, which basically can encompass the items that your business sells. “Things” can be a little tricky, particularly in the food area. While many restaurants may be eager to photograph entrees, food is notoriously difficult to photograph, and it is possible that the food will end up looking inedible or unappetizing.

Not the image you want for your business! For food establishments, it may be better to stick with photos of either drinks or desserts, both of which tend to be more appealing in a photograph. Read More »

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Viral Advertising: Calling KFC’s Bluff

By Tony Brueski   |   April 24, 2010

The Internet is abuzz this week with talk of the “KFC Double Down” sandwich. A sandwich that has no bun, rather two pieces of fried chicken with bacon and cheese sandwiched in the middle.

“How could they do this!” are the cries that come from millions who are already more than sickened by peoples lack of self control. “Especially with all the talk of our nations problems with obesity!” another cries. Read More »

Instantly Increase Sales With Less Effort

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How To Craft A Viral Message On Facebook

By Rachel Minihan   |   October 16, 2009

A couple of weeks ago on Facebook, most of us saw the video of a nine-month old, diapered baby getting his groove on to Single Ladies by Beyonce. (If you didn’t, check it out: it was hysterical!)

As a business owner, it can be frustrating to Read More »

Which Words Will Make You Rich?

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Take the Sting Out of Marketing

By Kim Sheehan   |   August 25, 2009

beeHave you ever seen the musical Jesus Christ Superstar? Remember that song, “What’s the Buzz?”  I think that’s when the term buzz first became an important part of popular culture.

Buzz is simply conversations about your business: conversations between you and a customer, among customers, and between customers and non-customers. And every business – large or small, online or offline – wants buzz.

How do you create buzz? Read More »

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Which Are The Best Viral Free Ebooks Ever?

By Charlie Cook   |   July 22, 2009

I’m working on a report mapping out the proven formula for free viral ebooks that actually work to get attention and business.

If you have an example you’ve written or someone else wrote that has been downloaded at least 25,000 times, please make a comment with it’s title and the download link.

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