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What’s the Most Common Search Engine Marketing Mistake?

Author: Charlie Cook   |   March 28th, 2005

“How can I help the search engines find my site and avoid common search engine marketing mistakes? – Adam Brock

1. Start by creating a list of keyword phrases and the variations you think people will use in searching for your products and services.

2. Use the Overture keyword suggestion tool to organize these according to the frequency people actually search for them.

3. Use the keywords in this list when you write your web page copy and articles you distribute online.

Learn exactly how to write and code your web site to help the search engines give it a top ranking. – Charlie Cook

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