Charlie Cook's MArketing for Success Insider's Club

Archive for March, 2005

Do you enjoy marketing your business?

By Charlie Cook   |   March 8, 2005

When you wake up in the morning do you look forward to going to work, marketing your products and services and delivering them? Or do you dread going to work?

Yesterday I got a call from someone looking for help marketing her business who said she hated her work. It’s tough to promote something, even if its a valuable service if you hate doing it. My advice was to either find a way to really get excited about parts of the job or find a new one. Life is too short to spend it doing something you don’t enjoy when there are thousands of ways to make a living. Use your passion to help you find a way to love what you do.

Fortunately most of the people who call me for marketing assistance love what they do, it’s just marketing they don’t enjoy. The problem there is much easier to solve. Its easy to love marketing your business when you know how. The trick is to use your passion to drive your marketing plan and your marketing strategy. Learn how to talk about what you do so you attract more clients and build your business network. Learn how to use the internet to generate leads. – Charlie Cook

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Is Imitation a Form of Flattery or a Sign of Success in Business?

By Charlie Cook   |   March 1, 2005

If imitation is a form of flattery, I should be unbelievably flattered in addition to being successful. Someone built a site that is almost a duplicate of mine, many of the same page headlines, same page layout and images by the same artists. Similar copy. Articles and books that make the same points, etc. plagiarism probably, copyright infringement possibly.

Unfortunately for my clone wannabe imitating others will only get you so far. If you want to be truly successful you need to learn how to leverage your own passions and knowledge. You can’t just copy what someone else does and expect it to work. Imagine pretending you were a doctor, lawyer or an accountant after a few conversations with one or watching one on TV. You’d fall flat on your face.

The same is true in marketing, you can’t just copy the site of someone else who is successful. And imagine what people will think of you when they see the site you copied. You’ll look foolish and lose the trust you’re working so hard to build.

To be successful in marketing your small business you need to know the strategy and tactics that work and how to implement them to grow your business. These are things that can’t be copied but I can teach you. Learn how to attract prospects and convert them to clients with your web site marketing and the help of a marketing expert. – Charlie Cook

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