Did you know my skiing and marketing strategy are the same?
A few years back I used to go up to Vermont for the occasional weekend and more often than not I missed the good snow. You see the weather in Vermont is fickle…
In New England, the weather changes on a dime, and if you waited for reports of good snow to make your plans, you’d probably never go, because more often than not, by the time you got there it could have changed to rain (premature snow) or worse, ice.
This past week was no exception. Monday was sunny and the snow was good, then Tuesday evening it rained. Thursday night it snowed five inches and Friday morning was a fabulous powder day.
Which is why I came up with a simple strategy for skiing. Just go out every morning and give it a try.
This past week, the day after it rained when my brain was saying don’t bother, it turned out the ski area had done a great job of grooming the snow and the skiing was lots of fun.
Then this weekend when the snow was getting thin, my son and I hauled some ten-year old skis out of the closet and went and skied the trails that were now full of rocks, and had a blast.
Having a plan and doing it consistently – works for getting the best days on the ski slopes – and, yes, for marketing too.
The truth is that, having a system that works and applying it consistently is the key to attracting new clients.
I can’t tell you how many business owners I’ve talked to who told me they’d tried this or that marketing strategy and it worked for them but then they never used it again.
Hello!
If a marketing strategy works, use it consistently, once a month, once a week or even once a day.
Some days, you may see little in the way of results. Other days – the phone will ring off the hook.
What’s your daily, weekly and monthly marketing plan?
Which strategies are you using to get results?
Just leave your comments below and let me know.
To your success,
Charlie
MarketingForSuccess
P.S. Which day is best to market?
Simple. Every day your target market is thinking about your product and services.
January 29th, 2012 at 9:12 pm
Great article. Every once in a while, we need reminders like this to keep consistent with our marketing. Monthly plans are good, but daily are more important….just like working out.
March 15th, 2012 at 7:20 pm
I started a children’s used clothing/gear store after becoming a foster parent to a set of 5 mth old twins and their 5 yr old sister. They were our inspiration for doing so as there is no place for about 20 miles around us to buy any of these items. In addition, we live in a low economic community with a LOT of young single mothers and unemployed low income families. We started this business out of pocket and have very little savings. It has been holding it’s own but we would like to see it do better. We just are not sure how to go about doing that. We don’t want to see it fail but we are worried that if we don’t do something to get more attention and draw customers in we might just do that. We have many regular customers and new ones still coming in. I don’t feel we are as well known as we could be as there are people who don’t know we are even there. I just don’t know how to reach them..Any advice on what we can do to get business moving would be greatly appreciated