My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find.
A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats.
But then the house started… 
shrinking. I’m not kidding.
When we first looked at the house, all we could focus on was the view, but it seemed a bit small, so we took another look and realized something was amiss.
The initial listing that marketed the home, said it was 3900 sq’ plenty big, but then 9 months later the same house was listed at 3500 sq’, still big enough but then when I calculated the actual size based on the blueprints provided by the owner as part of their marketing package, the house turned out to be only 2600 sq’, a bit tight given the slew of guests we get in the summer.
Yikes, somehow the house was shrinking.
Now my concern is that with constant exposure to the sea air, the house will continue shrinking. What do you think?
In marketing, having your facts straight is a good idea.
June 22nd, 2012 at 1:00 pm
Sounds like the Incredible Shrinking House. That would tend to limit your possibilities!
Apparently, according to dream experts, a common dream is that one day you open a door you never noticed before. Behind it is a room you never realized you had. How do you feel about that? What opportunities open up? Will you make it a sanctuary, a yoga room, put a pool table in there or just sit cross-legged in the middle of the floor and enjoy the emptiness?
Marketers should try to make prospective customers feel the possibilities are limitless. Apple is particularly good at this but it could apply to any niche.
June 22nd, 2012 at 1:33 pm
“Now my concern is that with constant exposure to the sea air, the house will continue shrinking. What do you think?”
this statement doesn’t make sense. obviously they were embellishing the square footage to attract buyers. this has NOTHING to do with exposure to the sea air…..