Who To Blame When Your Small Business Marketing Isn’t Working

You could blame the poor performance of your small business marketing problems on the economy, the competition, lack of capital, or other variables. Or you could blame yourself and see your sales soar.

Yes accepting blame for poor marketing performance instead of making you look bad, is the first step to making your small business profits look good.

Fiona Lee and Larissa Tiedens of Stamford 2004 research shows that companies that blamed themselves and internal factors for poor performance stock prices were substantial higher one year later. Why is this?

Blaming others and providing excuses for small business marketing strategies that aren’t working is just a way to avoid fixing something that’s broken. The alternative is to demonstrate leadership by acknowledging when your marketing strategy isn’t working or when mistakes were made.

Think about it. Which is more likely to inspire your colleagues and employees? A. Pointing the finger at others or B. Accepting blame and asking for new ideas to improve your business.

While it takes confidence to acknowledge blame, amazing transformations can take place as a result. Publically owning up to marketing mistakes can lead to new ideas, new strategies, and new solutions all of which can propel your small business sales to new highs.

So which is it? Bury you head in the sand and point to others or openly acknowledge what’s not working and start looking for small business marketing ideas that actually work?

Everyone makes mistakes. Research is clear that doing so is the first step to improving your company’s revenue.

A first step is to discover Marketing Ideas that Work >> >>
– Charlie Cook