Why Do My Emails End Up in People’s Junk Mail?

“My outbound e-mails keep going to people’s junk mail folders. Any idea why?”
– Tina

Spam filters block emails for a lot of reasons. The result is, as you’ve found out, that many of your legitimate emails don’t get through but lots of spam still does. Here are three ways your email could be getting caught in spam filters.

1. Bad words, like here, now, etc.
Use to many of these and the spam filters block your email. Here’s a list of many words to avoid >>

One preventative measure to take is to check to see if any of the words in your email might trigger a spam filter and than edit accordingly, though it’s not clear that all spam filters will block your email if it uses an “offending word once or twice”.

Here’s the link to one free spam checker you can use as a guide >>

2. Use of characters or unusual spellings that the spam filters think you could be using to avoid them. For example trying to slip sales by as ‘s.ales’.

3. Your mail server. Unless you’re using a service that regularly makes sure they are on the white list of approved bulk email senders, you’re email can get blocked even though it’s legitimate. Here’s the link to the email broadcast service I use >>

– Charlie
Small Business Marketing That Works