“I am a real estate agent from Phoenix Arizona. I have previously sent you an e-mail concerning a link exchange between our BLOGS. Please let me know if you are interested.” Brian
I’m not interested in linking to just any small business site or blog and it’s nothing personal, it’d be bad for my web site marketing for me and in this case for Brian.
Just any link from another site won’t help your search engine positioning or help your web site marketing. You need links from other relevant sites. Get a bunch of links from unrelated sites and the search engines won’t know how to rank your site. You’ll just end up confusing them and reducing your chance for a top listing.
In my case that’d be other sites about small business marketing and sales or about web site marketing. In Bbrian’s case it’d be sites about real estate and not just any real estate site.
Not only do you want links from other sites that have related content, you want sites from popular sites, sites that get lots of traffic. The more popular the site the link originates from, the more it’s a positive and helps your search engine positioning.
Want to know how to focus your web site marketing linking efforts?
Do a search in Google for “real estate” or whatever keywords you want to to improve your search engine positioning for.
Then check out the sites that are linking to your top competitors and get these sites to provide links to your site. Find out the details in Creating Web Sites That Sell with this link >>
– Charlie Cook,
Providing Small Business Marketing Solutions That Work

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February 2nd, 2007 at 11:52 pm
Thanks for all these valuable tips! As the owner of a mid-size graphic design firm, I often find myself having to provide marketing advice to our clients. And your site is one of the best I’ve found for new ideas.