Charlie Cook's MArketing for Success Insider's Club

 

What’s The Number One Small Business Marketing Mistake

Author: Charlie Cook   |   March 9th, 2007

What’s the biggest barrier to small business growth? Is it your small business marketing or something else?

Yesterday I made a couple of phone calls to virtual assistants about a joint venture business idea of mine. Each week I get emails from small business owners needing help with their web site copywriting, web site design website marketing, managing their ezine, email broadcasts, providing customer suppport, making sales calls and a host of other tasks.

I’m not set up to outsource all these small business marketing tasks but obviously there is a huge demand and with 30,000 + small business owners on my list I get lots of requests. My idea was simply this: I was thinking of setting up a joint venture with a virtual assistant firm that could handle a ton of business and do all the above tasks.

So what happened when I called a couple of smart virtual assistants I know?

I asked them about their goals and this is where we ran into a stumbling block. The virtual assistants I talked to were thinking of growing their businesses to $60-70,000 per year in revenue. I was thinking instead of helping them build a six hundred thousand to six million dollar a year business.

Set your goals to low and you’ll never be truly successful. Obviously you aren’t going to make millions the first day in with your business but to make it you need to think big, make big plans and then get the help you need to reach them.

Are you goals too small? Are they limiting your success?
You can change this in an instant.

– Charlie Cook
Small Business Marketing That Results In Big Profits

Reblog this post [with Zemanta]

One Response to “What’s The Number One Small Business Marketing Mistake”

  1. johnno Says:

    Hi Charlie

    This is a particular interest of mine.

    There are a lot of “smart” operators out there who just need a leg up with getting their copy 100% correct.

    Some don’t even take the trouble to use Spellcheck!!

    I would love to help businesses who need a hand to improve their copy.
    Some just need a hand with spelling; some with grammar; some just need to know when to use either it’s or its.

    I can handle as many clients as you can send me.

    Can I help you?

    Thanks

    John English
    johnfrancisenglish@gmail.com

Join the Discussion!

What do you think? We value your input. Share your comments, advice or ask a question.