Should I Try and Market to Everyone Or Target My Marketing…

Small Business Marketing Question
“My marketing question is about my target market. I am re-structuring my business. I monogram (embroider) on items. I could market to anyone and everyone needing promotional wear but should I or would it be better to narrow down my target. At the same time I don’t want to miss an opportunity.

Your advice would me most appreciated.”
Cynthia

Answer
Pick a niche or a couple of niches and you can focus your marketing, charge more and make more.

– Charlie
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