Are You Breaking These Website Marketing Rules?

“My web site is just breaking even. Despite getting an average of a thousand visitors a week, I’m just making enough sales to cover the cost of my pay-per-click ads. How can I increase my conversion rate?”
– Marla, online business owner

Are you struggling to get more visitors to your site to become buyers? Do you want to move beyond sluggish sales and transform your site into a real money-maker?

When I looked at Marla’s site I saw the problem right away. It wasn’t the products she was selling. Marla’s site was only getting a trickle of sales because she was…

Breaking the Rules!

No, Marla wasn’t doing anything illegal but she was violating the key marketing rules that anyone needs to follow to make money with their website.

Are you breaking the rules with your web site too?

Web marketing is just like any sport you play. Whether it’s golf, tennis, bowling or online marketing, to even be considered a player you need to know the rules of the game. Wouldn’t you agree?

Below I’m going to give you some of the most important web marketing rules to follow. In upcoming emails I’ll detail how to keep score and which techniques to use to become a master player so you can be a consistent winner and put yourself on the podium. It’s all about helping you become a winner – at marketing online.

Want to win with your web site? Start by discovering all the rules of marketing online. Use this link >>

To win online (and offline) you need to know the rules of marketing your business.

Imagine playing golf without knowing which direction to hit the ball, or not knowing when or where to file your taxes. When you don’t know the rules, not only can you lose, you can get into a heap of trouble. Discover which simple rules to follow instead and you’ll come out on top.

Web Marketing Rules
(I’ve included three below to help you get started.)

1. Lead With the Solution
One of my clients sells specialized skin care products. At the top of her home page she listed “Pimples – Scars – Blemishes – etc” Below this headline she had “before” pictures of some the worst cases she had treated. If you scrolled down the page, you’d get to both the “before” and “after” photos and the stories of her successful treatments, but the top of her page was literally scaring people away.

Clearly state the primary solution you provide at the top of your home page and you’ll attract a lot more clients.

2. Start Conversations
It’s rare that a first time visitor to your site will pull out their credit card and buy from you right away. After all, why should they? They just met your online business and they don’t know you or trust you yet.

Successful small business owners tell me that once they have a conversation going with a prospect, they can convert more than 50% to buyers. Think of your site as the beginning of a conversation.

You may not be able to convert 50% of visitors to buyers, but your site should prompt at least 7% to 25% to contact you and so continue the conversation. Start more conversation with prospects and you’ll convert more into paying clients.

3. Build Relationships to Build Profits
Unless you’re Amazon.com or Apple or some other large corporation, your competitive advantage lies in the quality of the relationship you have with your prospects. In most cases the brand your selling is you.

People buy from people. Continue to engage their attention, educate them and give them the solutions they need, and your sales will continue to grow.

Want to build your online profits. Use this link >>

Knowing how to play any game and how to play well are two different things. I know the basic rules of golf, but give me a golf club and you’d have to clear the course of anyone who wanted to avoid injury and give me couple of days to actually finish a full round of 18 holes.

You may know the basic rules of marketing online, but do you know what you need to truly succeed?

The good news is few if any of your competitors know or apply the basic rules to web marketing. They may understand the importance of getting traffic to the site and converting visitors to buyers, but few know how to do it well.

When you discover what to do and start to follow the rules with your web marketing, you’ll instantly put your online business far ahead of your competition. Winning online isn’t automatic but it’s a heck of lot easier when you know the rules of the game.

Want to win online with your website marketing?. Use this link >>

Charlie
Small Business Marketing Ideas That Work