Does SEO Still Work to Improve Your Web Marketing?

“I’ve been told by my webmaster that SEO is a waste of time and I shouldn’t bother. Is he right? Does search engine optimization still work?”

– Phil from Austin TX

It’s a question I’ve been asked more than once. I’ve also had clients tell me that they’ve hired search engine firms to help them with their search engine optimization but after spending thousands of dollars and waiting for months, seen no appreciable change in traffic to their sites.

– Is it a worth spending the time and money to make your site search engine friendly?

– Will it make a difference in the number of people who visit your site?

– Or would you be better off spending your money on pay-per-click advertising? Should you bother with any of it?

Absolutely. Search engine optimization, that is, helping the search engines put your site at the top of their listings, is the single most effective way to build your business.

Put your site in the top ten listings or the top few spots for the keywords your prospects use to find your products and services, and you can make a lot more money. Of course once you have lots of traffic you’ll need to know how to convert it into sales.

Want to know the secrets to getting all the business you can handle? Find your web marketing answers >>

Sugar For Your Site?
If you want a quick energy boost, you might grab a candy bar. You get a surge of energy, but when the sugar has burned through your body an hour or so later, you feel tired.

To build the stamina to get through the day feeling great, you eat a balanced snack of protein with some carbohydrates that will keep you going and build muscle.

Pay-per-click advertising is like sugar. It provides almost instantaneous results, but it’s short-lived, and to reenergize your web site marketing you need to buy more and more. Each time you spend money on advertising you get a handful of visitors, but to keep them coming in you need to spend again.

Search engine optimization or helping the search engines give your site a top ranking is a better balanced diet. It’s harder to put to use, but it has longer-term benefits. For example, each time you get another relevant site to link to yours, you help your search engine ranking for months, if not years to come.

Where should you spend your time and money to attract more buyers with your web site marketing? Use this link >>

Where to Spend Your Promotional Dollars to Start?

If you’ve allocated a thousand dollars a month to promoting your web site, I recommend that you spend half of that on optimizing your site and half on pay-per-click advertising. Site optimization can take months, in the meantime, use pay-per-click advertising to bring in prospects.

When to Shift Your Promotional Spend to SEO?

After the first 6 to 12 months, shift your efforts and your resources to concentrate on your search engine marketing efforts. I spend less than 10% of my promotional dollars on pay-per-click advertising and use it primarily to test sales headlines or book titles. I spend 90% of my web-marketing budget on making my site even more search engine-friendly and keeping it at the top of the search engine listings.

Yes, SEO still works! When people find your site in the top 10 or even top 20 listings on Google, they’re much more likely to buy from you, link to your site and want to joint venture with you.

What should you know about SEO?

Before you hire an SEO firm or ask your webmaster to take over your online promotional efforts, find out what it is you should be paying them to do. Many SEO tasks could easily be done by a real or virtual assistant.

And don’t assume your webmaster is an SEO expert, either. Only a few are. Web work is very specialized. Web programmers and web designers should know the basics of SEO to do their work well, but rarely are they SEO experts.

Step 1 – Understand the core SEO strategy that will put your site at the top of the search engines.

Step 2 – Give your webmaster and assistants a clear map of SEO tasks to do every month to help you generate more traffic, more leads and more sales.

Step 3 – Make sure your web site converts all the traffic you’re getting into leads and sales.

Want the details? Use this link to get the bonus special report on search engine placement. Start here to improve your web marketing >>

– Charlie Cook
Advanced Web Marketing Ideas
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