More On Alexa Rankings

Alexa rankings are really just a snapshot — the data they collect is only from people who have downloaded the Alexa toolbar. As they travel the web and visit sites… the toolbar collects the data and uses it for the Alexa rankings. I have a client that was successfully able to improve his Alexa rankings drastically just by having everyone in his company install the toolbar at work and at home, have all his relatives install it, and set his site as the home page. He ended up with a great Alexa ranking.

Discovering that they ‘combine’ sites and data they think is similar really surprises me… and coupled with the fact that their stats only represent Alexa toolbar users – pretty much nails the coffin lid shut on any usefulness this has in my opinion. Nice to have a good ranking if you are marketing your site as a portal, or are looking to sell the site — but other than that — not sure it’s worth even paying attention to. In fact, I only go there and look when somebody asks me about it.- Tracy Sabattis, Mannix Marketing, Inc.