Which Marketing Idea Can Triple Your Sales?

Could you double your sales in the next two or three months? Use the marketing strategy below.

In November I doubled my sales from what they were just two months ago in September and I saw them increase by over 300% from what they were a year ago.

I’ve helped some of my clients do even better. One client quadrupled sales in two years; one increased sales by a factor of 20 over a period of four years.

Yes, I’m blowing my own horn a little, but I want you to understand that it really is possible to double or triple your sales in a relatively short amount of time.

Before you read another word, ask yourself:

– How much more income could you bring in if you doubled or tripled your sales?
– Do you have this number written down or noted somewhere on your computer?

Can you actually do it? Can you realistically double your sales? The answer to this question should be a resounding “Yes!”

What’s the secret to making these kind of outrageous gains? Do you need to put in even more hours of work? Do you need to double your marketing budget?

The answer to both of these questions is “No!” It’s not a matter of working harder or spending huge sums. The answer lies in understanding the 80/20 rule and knowing how to work with it.

In 1906 Vilfredo Pareto, a French-Italian sociologist, economist and philosopher, noted that in Italy 80% of the wealth, the real estate, was owned by 20% of the people. The same observation applies in marketing. On average, 80% of sales revenue comes from 20% of marketing activities.

Which key marketing strategies can generate 80% of your sales? Find the answer here >>

How can you use the 80/20 rule? Here are 3 options to choose from.

A. You could stop doing the 80% of marketing activities that aren’t working. Think how much money and time you’d save and how much higher your profit margins would be. Instead of spending two days a week marketing you could do it all in 4 hours and use your time to develop new products – or take the day off and play golf or go skiing, like I do.

B. Instead of spending only 20% of your marketing efforts on what works you could spend 100% of your marketing time and money on the marketing strategies and tasks that generate leads, sales and repeat sales.

The result? You’d generate five times as many sales and five times the profits. What would you do with all that income?

C. You could continue doing what you’re doing now, spending 80% of your time on marketing that isn’t working. Don’t you want to better than this?

In summary;
– 80% of your sales will come from 20% of your clients.
– 80% of your income will come from 20% of your marketing activity.

Understand this and you can make a lot more money.

You can bring in two to four times as much revenue by dumping the clients who take up 80% of your time. Concentrate your marketing to attract more of the ideal clients who bring long-term profitability. Clients I’ve worked with, from SEO firms to therapists, have done this and seen immediate and long lasting increases in income.

Ready to discover which 20% of marketing activities can generate 80% of your sales? Get the answers here >>

Sue owns a growing web development firm and wants to increase sales from $300,000 a year to $450,000. Her primary market is small businesses in New England. Where did she invest her marketing dollars?

She booked a trip to Las Vegas for herself and 2 of her staff to man a booth at an Internet trade show where she’s pitching to industry insiders, not her target market. Cost? $10,000 in expenses, not including the time invested.

The above example may be extreme, but have you ever sent out a mailing or email broadcast, bought ad space, or maintained a website that didn’t get the results you wanted? Most small business owners stay small because they make this marketing mistake over and over.

You’re bound to fail if you spend your time and your marketing dollars on the wrong things – or use your marketing tools in the wrong way – over and over. No matter how hard you work, you’ll be frustrated.

The key to multiplying your sales is knowing where and how to market your business. For example, each week I invest several hours in joint venture marketing efforts and in keeping in regular contact with my prospects and clients.

My efforts are focused on building my list of interested, qualified prospects and on staying in touch with prospects and clients by writing at least one newsletter a week. Why these two activities? Because that’s how I make 90% of my sales. I concentrate all my time spent on marketing on the activities that bring in the most sales.

Want to easily double or quadruple your sales? You can do it by applying the 80/20 rule. Use this link to find out how >>

Put the 80/20 rule to use; work smart, work less and make more and you, too, can live the life you want.

Charlie
Marketing Ideas That Make You Money