Should I Develop Products Based On Themes?

“I have a growing gift basket business and I’m trying to focus on serving the small business and service professional market. Give me a theme and I can develop a great gift basket. I did one recently for a car dealership. Should I focus on developing theme baskets to grow my business?” – Barbara in Virginia

Theme baskets are a great idea but remember the only reason your clients buy them is to solve a problem or achieve an objective. Small to mid-sized businesses like car dealerships have two concerns you can help them with. They want to build customer loyalty and motivate employees to top levels of performance. A gift such as your gift baskets is a great way to do this.

Just remember, don’t lead with how great your theme baskets are. Market to your prospects concerns about improving customer loyalty and employee performance and you’ll sell many more theme baskets. While you are at it, instead of selling individual baskets, give companies a discounted rate on a hundred when they pay in advance. Help your auto dealership give a gift to each new customer when they buy a car. They’ll build customer loyalty and you’ll both grow your businesses. – Charlie Cook