Feedback on “Broker Leads” or Any Leads for that Matter?

“What is your recommendation as to the efficiency and cost effectiveness of buying leads?” – Jim Lauraitis

If you buy leads you are working on the assumption that your role in marketing your business is to search out prospects. Hence, you are looking to buy leads. While you may find an occasional live lead, your can also waste a lot of time and money buying and chasing leads.

Wouldn’t you rather have your prospects searching you out and contacting you?

I don’t buy leads. Instead I use and help others implement an offline and online marketing strategy that generates leads. This marketing strategy results in qualified prospects, contacting me. My problem isn’t having enough leads, but rather, having enough time to follow up with all of them. With my lead generation system all I have to do is take orders and follow up on prospects’ inquiries.

This marketing strategy is mapped out in The 5 Principles of Highly Effective Marketing and I’ve detailed how to implement it online in Creating Web Sites that Sell. – Charlie Cook