To grow your small business, you must find and employ ‘A List Players” – employees and potential business partners who perform at the top of their game, not just some of the time, but every time.
You can’t get to the top with a mediocre team!
With my agency, whenever we had an opportunity to hire an ‘A Player’ versus a ‘B Player,’ we found the ‘A Player’ would deliver ten times the results than the ‘B Player.’ And even though they often demanded a premium in compensation, they were more productive, responsible, and effective in their performance.
For example, we recently interviewed for an account person. The ‘B Player’ applicant had a good resume, good attitude, and was quite competent for the job. The requested starting salary was 
$70,000. Then, the ‘A Player’ comes in and it was immediately evident this was a very talented individual with great potential. However, the A Player wants $85,000.
You get what you pay for – a universal truth when hiring
My experience has proven if we were to hire both, we would find the ‘B Player’ would do well with clients, grow some accounts, and do very decent work. But the ‘A Player’ would handle many more accounts than anticipated, increase revenue from those accounts dramatically, and turn out to be an incredible asset — well worth the extra salary.
When you’re looking to add employees, it’s always good to spend the time to find the people who show potential to become future partners or key players. Settle for nothing less. You don’t need to look for perfection, but you definitely want team players that will be an asset to your small business and long-term success.
– Rocky
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