Can you market your small business for free?
Practically every day I get an email from an eager entrepreneur or seasoned business owner who wants to know how to attract prospects and buyers – for free.
Heresy?
Lunacy?
It’s true it used to be that to market your small business you needed to spend large on an advertising campaign, spend to send out mailings and spend to hire a telemarketing firm – all of which could 
easily cost tens of thousands of dollars a month, money that most struggling entrepreneurs, small business owners and service professionals don’t always have – at least until their business takes off.
It was a catch 22 situation. If you didn’t have a lot to spend on marketing or just didn’t want to spend your hard earned cash on marketing – how could you power up your business, and attract crowds of customers?
Up until now there wasn’t a good answer. The hard truth was it took money to make money – but we’ve covered that already.
That’s all old news!
Now there is a way anyone, whether you’re just getting started, or are already making a million or more a year, can…
…market your small business practically for free!
Find out how to get started >>
You could easily cut your Yellow Pages ad budget to zero, cut you pay-per-click ad campaign out all together, reduce your direct mailings and other marketing costs to practically nothing using this one “almost” free marketing strategy.
And it’s the one strategy that works for both small and large businesses alike.
What am I talking about?
If you guessed social media marketing, you’d be right. It’s the fastest way to increase awareness of your brand, build your reputation and let people know when you have a special running they need to act on. In a nutshell, social media marketing has changed the game – it’s leveled the planning field, opening the door for small business owners to attract a much wider set of clients and dramatically increase their sales.
But a word to the wise, making it work ain’t obvious.
I attended some of the best colleges and graduate schools, have two master degrees and decades of experience. Many people seem to think I’m on the smart side yet I struggled to make sense of how to monetize social media – which is why I finally asked the top 8 social media expert to explain how they did it.
Get the inside secrets to cashing in on social media >>
You may have heard about the most popular free social media sites, like Facebook and Twitter but there are other social media strategies that may be even more profitable depending on who you sell to.
After interviewing one of the top experts on LinkedIn I shared the key networking strategy with one of my clients. Yesterday he told me he used it to line up a lucrative consulting contract with one of the biggest banks in the country.
Free is the new marketing model and the social media sites make it possible.
The simple answer is yes, you can market your small business, practically for free – if you know how.
– Charlie
P.S. This week, I’m traveling. I just spent the last 3 days hiking around Mt. Baker in Washington and this afternoon my wife and I are headed over to the San Juan islands for 4 days of biking. Hope you had a great summer vacation too.
P.P.S. Oh, the best part of free marketing, is when you know how, it keeps working and making you money whether you’re home or on vacation.
