4 Steps to a Better Twitter Profile Page

You’re probably already using Twitter as a way to connect with customers in an effort to reach more people through social media marketing. If you’re using a default Twitter background, you’re missing out on an opportunity to extend your website’s branding even further, and this article is just for you.

Customizing your Twitter profile page to suit your business is easier than you might think. Here’s what you need to consider:

Fill in all the provided fields.
When you log in to your Twitter account, click on Settings and then Profile. Add your full name, your location (city and state and maybe country), a link to your business website and a bio that includes keywords about your services, expertise or products. Filling in all the fields can help people find you on Twitter.

Use a photo of yourself or a brand image.
I would really leave this to personal preference, but using either a photo or a brand image is far better than using one of the default Twitter icons. A photo makes things more personal; a logo can provide more consistency for a business account. Here’s an article with a good conversation about the merits of both approaches. Add your image under the Settings > Profile page in your Twitter account.

Get a semi-custom background.
Not a Photoshop user? No problem – you can easily make a semi-custom background using online tools like Twitbacks in just a few minutes. Choose from a variety of colors and designs. This is a very good first step on the way to a fully customized Twitter page.

Get a custom background.
For a business site, I’d recommend doing this. Some web designers build custom backgrounds, but if you’re familiar with Photoshop or a similar image editing programs, you can do it yourself; the small investment will make a big difference in the credibility of your profile page. It will also allow you to inject your personality into your Twitter profile.

Your custom background should definitely include your business logo, and you might also include other elements:

• Links to your website, blog, and other social media sites (note: these will be text, the links won’t actually work)
• Contact information – an email address, phone number, however you prefer to be contacted
• Photos of your products or work
• More info about your business than you can fit in the Twitter bio box

Need inspiration? Here’s a great collection of custom Twitter backgrounds compiled by web designer Chris Spooner. And besides his easy tutorial on creating your own custom background in Photoshop, there’s a big timesaver – a .psd file with a blank template ready for you to customize.

———-

With a small amount of time and effort, you can make your Twitter profile page really stand out from the crowd. A little personalization can go a long way in making your business look credible and professional!

– Debbie