I’m Getting Lousy Leads, What Do I Do to Improve My Lead Generation?

“My company provides me with 18 leads each week, they even schedule the appointments. All the I need to do is to make the visits to each of the companies. They problem is that few of these leads are qualified and after spending a half hour or more to get to the company I find most of these leads don’t meet the basic qualifications for our services. What do I do?” – Paul Shaw

Following up on unqualified leads is frustrating and a big waste of everyone’s time. Imagine instead that every call or appointment you made was with a prospect that was happy to see or hear from you. Imagine they were interested, already aware of your qualifications, credibility and the value of your product or service? You’d waste a lot less time, improve lead generation and close a lot more sales.

Paying others to generate leads for you is generally a waste of time and money. I use a lead generation system that each week provides me with more qualified leads than I can handle. Each lead arrives on my desk with enough information for me to determine whether the prospect is a likely match for my services and worth following up with.

Instead of accepting unqualified leads, its far more effective to put your own lead generation system” in place. Learn how to improve your lead generation with “Creating Web Sites That Sell“. – Charlie Cook