3 Steps To Attracting Buyers In This Economy

What’s happened to your sales this past year? Are sales increasing or are you struggling to find buyers?

The temperatures have turned cold here in New England, and there have already been two snowfalls in the mountains. In Vermont, where I ski, the bears have hunkered down for the winter.

Does it look like your buyers are hibernating, too?
Are you thinking of pulling back on your marketing because of it?

Your answer to the first question may be “Yes”, but your answer to the second should be “No.” While your prospects may be more reluctant to make a purchase, there are still plenty of buyers out there. Cutting back on your marketing is a surefire way to lose even more sales and money.

Want to make money this year instead?

Take these three steps to keep your business on track and make next year your most profitable:

1. Stay Confident
The biggest mistake you can make is to lose confidence in your products and your services. Start to doubt your unique competitive advantage and your ability to improve your marketing, and you’ve lost the race before the start. Like a bear smells fear, your customers will notice your hesitancy and they’ll buy from a competitor who appears confident of success. They’ll steer clear of you and you’ll lose even more business.

Unless you compete directly with huge corporations on the scale of a Microsoft, there are plenty of people buying. What you need to do is attract more of them.

Ready to find out how to attract more clients? Start here >>

2. Focus On Your Core Strengths
Obviously, we’re doing business in a very different economic climate than we were a few years or even a few months ago. The marketing strategies that may have helped you stay afloat in the past could easily sink your business this year.

To succeed in this economy, your small business needs to be more focused and specialized. Companies like Circuit City that sold a bit of everything are closing their doors, but I see this happening to small businesses as well. Small companies that try to provide too many products or services are struggling. And for good reason; prospects can’t figure out what they excel at.

On the other hand, businesses that target a specific service or product are holding their own. I’m hearing that business is holding steady and, in some cases, growing from a whole host of people including: voice and data technology providers, and even from some real estate developers. Online, many niche services and products are growing too, including online bookkeeping, online virtual assistants and niche information products.

Discover how to grow your business this year >>

One of my clients is an organization that has been in business for two years providing innovative treatment to people with alcohol problems. Using the website strategies I showed them, they had their best week ever last week. This is a surprise since I’d think the economic news would be driving people to drink instead of to a cure.

Over a decade ago management guru Tom Peters advised business leaders to “stick to your knitting.” Finding the thing you do best and sticking to it is still one of the keys to success. For example, while many banks are struggling because they took big risks with subprime mortgages, the First National Bank in Orwell, Vermont is thriving. They stuck to what they knew well, only providing loans to people who they were confident could pay them back. The result? They maintained a positive cash flow and now more customers are flocking to their doors. This year loans are up 22.6% and deposits up 7%.

Even in the abysmal real estate market there are success stories. Everest Development in Denver offered 135 luxury condos for sale at prices ranging from $500,000 to $2 million and sold 90% of the properties earlier this year. Of course location and amenities were key, but these people knew their market.

You, too, can succeed by focusing on your strengths. Discover how >>

3. Find Out How To Attract More Buyers
At the risk of being redundant, I’m going to say it once more. There are plenty of buyers out there. All you need to do is attract a few more.

The first step to increasing your profits in the next 12 months is to find out how to:

• Attract more prospects
• Clarify the value of your products and services.
• Gain prospects’ confidence.
• Motivate prospects to buy, and buy today.

To make it easier, I’ve created the lowest cost way to access the strategies you need to maximize your profits in less time this year. I’ve put together a monthly mentoring program to show you exactly what works and how to do it.

Interested in making more money this year? Find out how to do it >>

On average, most small businesses will see their profits decline this year. Your business doesn’t have to be one of them.

You’re more ambitious than the average business owner and smart enough to look for ways to take advantage of the situation. Small businesses with the best marketing win every time; be a winner in this economy by finding out what works.

Stay confident, focus on what you do best and find out the fastest ways to attract prospects and convert them to buyers, and you’ll maximize your profits this year.

-Charlie
Small Business Marketing in any Economy