A Most Unusual & Odd Request from Charlie

What’s one of the biggest challenges in small business marketing?

It’s getting your prospect’s attention. If they don’t know you exist, much less know how you can help them, you’re going to have a tough time closing sales and making more money.

How do you get your prospects’ attention when they’re overwhelmed by advertising messages and have conditioned themselves to tune them out?

Use INTERRUPTION marketing!

Break into your prospects’ train of thought. Get them to switch from whatever they were working on or pondering to thinking about how much you could help them. Interruption Marketing is the conversation starter.

What is interruption marketing?

It’s the headline, the bold graphic, the creative layout, the audio, etc you use to grab your prospects’ attention so you can have a conversation with them.

“A Most Unusual & Odd request from Charlie”

In order to get you to open this post, I used a headline to pique your curiosity. If you want your prospects and clients to open your emails, you need to do the same. Use a subject line that makes them stop what they are doing and open your email.

Want to see another example of Interruption Marketing?
See this >>

The Purpose
The purpose of interruption marketing is to distract your prospect from what they were thinking and then to capitalize on the opportunity by telling them what to do next. And you’ve only got a second to move them from a second of attention to having a conversation, even if its a virtual one, similar to what you and I are doing now.

What’s the risk of using Interruption Marketing?
You can easily go too far and turn off some of your prospects.

What’s the even greater risk of not using Interruption Marketing?
No one pays attention to your marketing and you go out of business.

Before you use Interruption Marketing, understand the difference between giving your prospects’ a choice and just plain annoying them. One leads to a possible sale, the other to a lost customer.

You want your interruption to leave your prospect feeling positive about your products and services. Sales calls during dinner and the online ads that jump up and cover your emails are not positive experiences.

Want to know what one of the best ways to get peoples’ attention is?

Ask a QUESTION.

At the top of the homepage for MarketingForSuccess there’s a pertinent question in large, bold type at the top of the page. Why? Because when people read a question, their natural inclination is to stop what they are doing and try and answer it.

Isn’t that what you do?

But… I can hear my wife saying it and maybe you’re thinking it, too, “Isn’t interruption marketing ugly, often garish and hard sell?”

You’re right! A lot of interruption marketing is done in poor taste and doesn’t work. But when it’s done well, it’s original, clever and it keeps your attention.

If your marketing is plain vanilla, no one will ever read it. If it’s garish or simply badly done, it won’t be taken seriously. Depending on your target market, smack dab in the middle is where the money is.

What’s my Most Unusual & Odd Request?
Take a look at this page and tell me now what you think >>
I bet you can’t look at the image at the top of the page without stopping to watch the dancing image. It gets your attention. Is it too much or on target?

My wife thinks it’s totally inane and annoying. A graphic designer, she hates animated kitschy things like this. And while I wouldn’t call it great art nor would I use this approach on every sales page, it’s been a huge sales success.

What do you think >>

If you already saw this page and joined my Monthly Marketing Mentoring Program, you’ll be having a great Christmas. You’ll be opening up my gift box with the huge bonus I sent you. And each month you’ll be hearing from the most successful marketers and sales people in the country, including people like Denny Hutch.

Denny is a veteran of direct marketing and can explain to you better than almost anyone exactly how to use interruption marketing to increase your sales and profits.

You haven’t joined YET?

I’ve only set aside 35 new member bundles for this holiday snow special. , Each is worth over $1,024, and I’m giving them away for just $39.95.

Last time I checked we only had a few left. So to get one,

You need to take action right away>>

FINAL REMINDER

This offer ends on December 20th, 2008!

USE THIS URL >>

-Charlie

P.S. The key to making Interruption Marketing work is to know your audience, know where to find them and how to talk to them. Then Interruption Marketing will work to increase your profits.

Speaking of profits – want to make 2009 your most profitable ever?
Start here >>