What Is A Landing Page And Will It Help My Internet Marketing Strategy?

“I’ve heard the term landing page in regards to web sites. What are they and do I need one?” – Margaret F.

Landing pages are an internet marketing strategy some people use to increase sales. They are specialized web pages you can use for visitors to “land” when they link through from an ad or even somewhere else on your site. In general they include limited links and are designed to help your prospects take the action you want them to take, whether it’s signing up for a newsletter or making a purchase. You’ve probably linked through to a few that consist of a long page of marketing copy where your only option is to buy the product.

For example you might use a Google Ad for your product or service. When prospects click on the ad instead of taking them to your home page where they have lots of options, you could send them to a product page that lacks any links to the rest of your site where the only option is to make a purchase. Some people even use separate URLs for their landing pages to keep visitors from finding their primary site.

Are landing pages a good idea?

It depends. Take out all the links to the rest of your site for a page and you may be able to force some people to make the decision you want them to make. The risk is that many others may want to explore your site in order to get to know you and trust your company prior to commiting to making a purchase or even signing up for a free newsletter. If you’re not careful your landing pages could result in a high cost, low return advertising campaign. Not what you want.

Your results will depend on what you’re marketing online, the price, the content on the page, and whether you know how to create instant crediblity and prompt prospects to buy.

Find out how to Create a Web Site that Sells your products and services with this step-by-step manual.

Add a comment and tell me what’s your experience with landing pages as a site visitor and as a site owner.
–Charlie Cook – Use this link to signup and get the FREE Marketing Plan Ideas Guide immediately.